Cluster Marketing Lead LATAMLocation: Mexico preferred; open to LATAMCompany: Mid-Sized Global PharmaceuticalRole OverviewWe are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster.The role will translate global strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster.The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with General Marketing and Market Access, and bring structure to a newly established cluster model.Key Responsibilities- Lead the innovative portfolio strategy across a multi-country LATAM cluster- Translate global marketing and business strategy into regional and local plans- Assess and strengthen marketing capabilities across the region- Drive portfolio performance, ROI, market share and investment decisions- Lead launch readiness and ensure successful localisation of global launch strategies- Coordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functions- Support lifecycle management, evidence generation and future portfolio opportunities- Provide regional insight into HTA, pricing, healthcare systems and market access considerations- Partner closely with Global Marketing and challenge global strategies where local market insight requires adaptation- Develop and strengthen marketing excellence and launch capabilities across the cluster- Lead,



coach and develop Brand Managers across multiple countries- Build alignment between country teams and the wider regional/global organisation- Manage complex stakeholder relationships across Global, Cluster and local markets- Drive consistency and best practice across countries while allowing for local market differencesCandidate Profile- 10+ years' experience in innovative pharmaceutical marketing- Strong strategic marketing and commercial leadership background- Experience working across multiple LATAM markets or another complex regional environment- Strong experience in Women's Health and/or CNS preferred- Proven experience leading significant product launches from the ground up- Strong Market Access/HTA exposure- Experience working with global and local stakeholders- Strong project management and change leadership capability- Excellent English and strong business communication skills- Mexico-based candidates preferred, although strong LATAM-based candidates will be consideredRequired Skills & Experience- Strategic and portfolio-level marketing leadership- Launch readiness and launch excellence- Market Access, pricing and HTA understanding- Ability to translate global strategy into local execution- Strong cross-functional leadership across Medical, Market Access, Regulatory, Finance and Supply Chain- Ability to influence without direct authority- Strong stakeholder management and communication skills- Comfortable challenging Global/HQ stakeholders constructively- Ability to operate effectively in ambiguity and a newly developing cluster structure- Strong informal leadership and people development skillsDesirable Experience- LATAM regional experience, particularly Mexico, Brazil or Colombia- Health economics/value-based marketing- Evidence generation/RWE- Experience within a global pharmaceutical organisation- Experience building or transforming marketing functions

📌 Cluster Marketing Lead Latam (Xico)
🏢 ARTO
📍 Xico