The Sales Excellence Coordinator is responsible for driving commercial effectiveness, sales process optimization, performance analytics, and operational excellence across the Protective & Marine business. This role partners closely with Sales, Marketing, Finance, Customer Service, Supply Chain, and Commercial Leadership to improve sales productivity, increase forecast accuracy, optimize territory performance, and support strategic growth initiatives. The position serves as a key contributor in translating business strategy into actionable sales programs, leveraging data-driven insights, CRM governance, KPI management, and continuous improvement methodologies to enhance commercial execution and customer outcomes, and trigger actions to optimize inventory through a direct collaboration with Integral Supply Chain and Consumer Brands Group.

Sales Performance Management

Monitor, analyze, and report on sales performance against business objectives, budgets, and growth targets. Develop and maintain sales dashboards, scorecards, and KPI reporting tools. Identify sales trends, opportunities, risks, and performance gaps and provide actionable recommendations. Support monthly, quarterly, and annual business reviews with commercial leadership. # Pricing Management &

• Commercial Profitability Support the development, execution, and monitoring of pricing strategies aligned with business growth and profitability objectives. Analyze pricing performance, price realization, margin trends, rebates, discounts, and competitive positioning across product portfolios and market segments. Collaborate with Sales, Finance, Product Management, and Commercial Leadership to implement pricing actions and margin improvement initiatives. Support annual and mid-year price increase programs, customer pricing reviews, and commercial negotiations through data-driven analysis. Conduct customer and segment profitability analysis to support strategic account planning and pricing decisions. Evaluate project pricing opportunities and provide analytical support for large bids, tenders,



and key account agreements. Assist in the development of pricing models, value-selling tools, and commercial guidelines that enable profitable growth. # Forecasting &

• Commercial Planning Collaborate with sales managers and business leaders to improve sales forecasting accuracy. Consolidate forecast data and provide analytical support for demand planning and business planning cycles. Participate actively in demand planning and S&OP; meetings. Assist with territory planning, account segmentation, and customer portfolio analysis. Support annual operating plans, target-setting exercises, and strategic sales initiatives. # Analyze market, customer, product, pricing, and sales channel performance data. Identify growth opportunities within key market segments including infrastructure, energy, marine, oil & gas, manufacturing, power generation, and protective coatings applications. Generate insights that support account strategies and commercial decision-making. Develop regular and ad hoc reports for management and field sales teams. # CRM &

• Sales Process Excellence Drive adherence to sales processes, opportunity management standards, and pipeline discipline. Coordinate CRM data quality initiatives and promote best practices across the sales organization. Support implementation and optimization of sales enablement technologies. # Sales Enablement &

• Training Support Coordinate onboarding and training programs for new sales team members. Support development of sales tools, playbooks, performance dashboards, and customer engagement resources. Assist in rolling out sales excellence programs and continuous improvement initiatives.



Promote adoption of standardized sales methodologies and best practices. # Partner with Marketing on campaign performance tracking and lead management processes. Coordinate with Finance regarding pricing analysis, profitability reporting, and sales incentives. Support strategic projects aimed at improving customer experience and commercial effectiveness. # Lead or participate in projects focused on process optimization and operational efficiency. Identify automation opportunities within reporting, forecasting, and sales workflows.

Utilize

Lean, Six Sigma, or similar methodologies to improve commercial processes. Benchmark sales excellence practices and recommend enhancements.

Key Performance

Indicators (KPIs) Sales forecast accuracy CRM adoption and data quality metrics Sales productivity improvements Commercial reporting accuracy and timeliness Territory and account performance optimization User adoption of sales excellence tools and processes Bachelor's degree in Data Analytics, Business Administration, Sales, Marketing, Finance, Engineering, or a related field.

Experience of 4+ years in sales excellence MBA or advanced business certification is considered a plus. English – intermediate (B1/B2) 3-5 years of experience in Sales Operations, Sales Excellence, Commercial Excellence, Business Analytics, Sales Support, or related commercial functions. ~ Experience supporting field sales organizations and commercial leadership teams.

Advanced Microsoft

Excel and Power BI. Strong proficiency in CRM systems such as Salesforce, Microsoft Dynamics, or equivalent.

Experience with sales analytics, forecasting, and dashboard development. Understanding of pricing analysis and commercial performance management.

Strong Microsoft Office

Suite capabilities, particularly PowerPoint and Excel. Familiarity with ERP systems such as SAP is an advantage. Business acumen and commercial mindset Data-driven decision making Project management and organizational skills

📌 Sales Manager, english speaker (Nezahualcóyotl)
🏢 Sherwin-Williams
📍 Nezahualcóyotl