Ready to own two of our biggest marketplaces?
Are you ready to take flight and be part of an amazing team at Birdman?
About the CompanyAt Birdman, we create plant-based foods that support both people and the planet.
Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.We operate across Amazon MX, Mercado Libre MX, Shopify MX, Shopify US and TikTok Shop.
Amazon MX and Mercado Libre MX are two of our most important sales channels, with full P&L; ownership - not a support function.
As these channels scale, we are strengthening internal ownership to ensure strong commercial execution, organic ranking, and profitability.The opportunityWe don't need someone to support our marketplaces.We need someone who owns them.This role owns Amazon MX & Mercado Libre MX end-to-end.
You sign the numbers: revenue, contribution margin, Buy Box %, and ACoS/TACoS.You define the commercial strategy, operate Mercado Libre Ads directly, coordinate Amazon PPC execution, defend the brand against resellers, and align paid activations with Performance.
You also lead and mentor our Marketplaces Analyst.If you want real accountability and real scope, this role has both.What you'll ownAmazon MX & Mercado Libre MX as sales channels - operationally, commercially, and from a P&L; perspectiveRevenue and contribution margin across both marketplacesPricing, discounts, bundles, and promotional mechanics aligned with the global calendar and platform events (Hot Sale, Buen Fin, Mercado Libre Days, Prime Day)Catalog parity and quality between both marketplaces (content, A+ Content, images, descriptions, variants)Buy Box % per SKU, account health, and availability on AmazonMercado Libre Ads (Product Ads, Brand Ads, Display) with ownership of ACoS and TACoSReseller management and brand integrity across both marketplacesDevelopment and mentoring of the Marketplaces AnalystWhat you'll doCommercial strategy: Define and execute pricing, discounts, bundles,



and promotional mechanics aligned with the general calendar and platform eventsP&L; ownership: Sign revenue and contribution margin in both marketplaces, identifying cost savings (fees, storage, fulfillment) and pushing their implementation with the relevant areasMercado Libre Ads: Operate Product Ads, Brand Ads, and Display directly, optimizing ACoS and TACoSAmazon PPC: Coordinate with the dedicated PPC team to align campaign execution with the commercial calendar and inventoryBuy Box & account health: Defend and improve Buy Box % per SKU, monitoring pricing, account health, and availabilityOrganic ranking: Identify ranking opportunities on both marketplaces (keywords, backend search terms, A+ Content)Reseller management: Manage reseller conflicts on both marketplaces, defending price, Buy Box, and brand integrityInventory: Push and elevate to Supply and Inventory to avoid stockoutsTeam leadership: Lead and mentor the Marketplaces Analyst in daily operation, commercial judgment, and advanced use of marketplace tools (Helium 10, AdLabs, Nubimetrics, Jungle Scout, Keepa, Perpetua)Cross-functional alignment: Work horizontally with the Performance Marketing Specialist to ensure cross-channel paid coherenceReporting: Deliver a weekly marketplaces performance report with variance vs plan and actionable recommendations to the Ecommerce Manager MXThis role reports directly to the Ecommerce Manager MX.
Scope is exclusively Amazon MX and Mercado Libre MX (TikTok Shop and international markets are out of scope).
RequirementsWhat we're looking for3+ years operating Amazon and/or Mercado Libre marketplaces with direct revenue and margin responsibility - not as support,



not as execution for othersHands-on experience operating marketplace advertising (Mercado Libre Ads and/or Amazon PPC) with direct ACoS/TACoS or ROAS accountabilityProven experience defining commercial strategies: pricing, discounts, bundles, and promotional mechanics around major platform events (Hot Sale, Buen Fin, Mercado Libre Days, Prime Day)Strong command of marketplace operations: catalog quality, A+ Content, Buy Box, account health, reviews, and organic ranking (keywords, backend search terms)Advanced use of marketplace tools such as Helium 10, AdLabs, Nubimetrics, Jungle Scout, Keepa or PerpetuaData-driven mindset: comfortable reading P&L; and performance reports, interpreting margin, and making decisions based on evidenceIntermediate to advanced English proficiency, sufficient to communicate effectively with international contractors and teams (briefs, calls, written reports, Slack)Bachelor's degree in Digital Marketing, Business Administration, Industrial Engineering or a related fieldBased in Guadalajara, or willing to relocateSkillsCommercial-first mindset with a strong ownership mentality - you sign marketplace resultsStructured and analytical - decisions based on data, not gutAble to lead and mentor an analyst while staying hands-on in the operationAble to coordinate with Performance, PPC, and Supply without needing constant approvalNice to havePrevious experience leading or mentoring a direct report (analyst or similar)D2C ecommerce experience operating two markets simultaneously (MX and US)Experience working with health, supplements, wellness, or food and beverage brandsExperience managing reseller conflicts and defending brand integrity on marketplacesFamiliarity with Shopify Analytics, Google Analytics 4, and attribution platformsStrong working knowledge of AI tools (ChatGPT, Claude, Gemini or similar) applied to analysis, reporting automation, and general productivityThis is a role for someone who wants to own two marketplaces end-to-end - commercially, operationally, and strategically.Ready to own Marketplaces at Birdman?
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📌 Ecommerce Marketplaces Lead (Jalisco)
🏢 Birdman
📍 Jalisco