**Our client, an international company in the financial services and trading space, is looking for a dynamic Marketing Manager to lead LATAM regional strategy from their Mexico City office.
**
This is an exciting opportunity to shape the local marketing presence of a global brand in one of its most strategic regions.
If you have experience in **Fintech (FX, iGaming)** or a **marketing agency**, and a passion for building brand awareness and customer acquisition at scale—this role is for you.
**About your functions and responsibilities**
As **Marketing Manager (LATAM)**, you will develop and implement high-impact marketing strategies for the region, driving brand positioning and growth across channels.
Your key responsibilities include:
- Designing and executing **regional marketing campaigns** to increase brand visibility and client acquisition across LATAM
- **Localizing and managing integral campaigns** across digital, offline, and event channels
- Creating and curating compelling **social media content and ads** in Spanish and/or Portuguese
- Collaborating with **global and local sales teams** to align marketing strategies with business objectives
- Building partnerships with **influencers, financial media outlets, and affiliate networks**:
- Leading the company's participation in **local expos, seminars, and roadshows**:
- Tracking and analyzing **campaign performance, ROI,



and customer insights** to optimize efforts
- Ensuring all activities **comply with LATAM regulations** and brand standards
**What do you need to be successful?
** Bachelor's degree in Marketing, Business, Communication, or related field
- Minimum of 5 years of experience in regional marketing, preferably in financial services, fintech, FX trading, iGaming, or brokerage
- Strong grasp of LATAM consumer behavior and media dynamics
- ️ Fluent in Spanish, proficient in English; Portuguese is a plus
- Data-driven mindset and ability to interpret campaign analytics
- Self-starter with exceptional organization skills and the ability to lead in a fast-paced multicultural environment
**What you can expect from us?
**
- **Competitive salary package**
- ️ Office located in the heart of **Mexico City**
- Opportunity to join a **fast-scaling international financial brand**
- **Clear path for career growth** within regional and global teams
- **Creative autonomy** to shape and localize the brand in a key market
And many more exciting benefits!
**Our Core values at TheHRchapter**
️ Transparency: We believe in transparent and smooth recruitment processes.
You will get feedback from us.
️ Diversity and inclusion: There is no place for discrimination and intolerance.
We care about diversity awareness and respect for any differences.

📌 Marketing Manager Latam - Mexico City Based (Xico)
🏢 theHRchapter
📍 Xico