Benefits:Competitive package with performance-based incentive
AtWinnrz UK , we're redefining retail with our"Shop & Win"experience — turning everyday shopping into exciting moments where customers have the chance to win.
Backed byIdealz Holding , a global leader in the retail-rewards space with a presence across 4 continents and over£85 million in prizes awarded , Winnrz is building a bold, disruptive brand for the UK market.
We're looking for someone who doesn't justmanage social media— we're looking for someone who wants tomake waves.
Role DescriptionAsSocial Media Lead , you will be the driving force behind Winnrz's social presence across every major platform.
This is asenior individual contributor role.
We're looking for someone who canthink it, believe it, build it, execute it, measure it, and make it happen— end to end.
You'll own the strategy and execution across our social channels, while working closely with Creative, Marketing, Performance, CRM, Product, and Commercial teams.
We want someone who is willing toroll up their sleeves and go above and beyond— someone who can spot an opportunity on Tik Tok in the morning, turn it into a concept, get creators involved, produce the content, activate UGC, amplify it through PR and influencers, publish it, measure it, and immediately figure out what to do next.
You'll have the autonomy to experiment, challenge conventional thinking, create new formats, and build a social presence that gets people talking.
This is a role for a builder, not a coordinator.
What You'll Be DoingOwn theend-to-end social media strategy and executionfor Winnrz across Tik Tok, Instagram, You Tube, Linked In, X, and emerging platforms.
Build a social strategy that drivesbrand awareness, cultural relevance, engagement, community, and commercial growth.
Be hands-on in developing and publishing content — from idea and scripting through to production, posting, optimisation, and reporting.
Createsocial-first content formats, franchises, series, and recurring conceptsthat audiences want to follow.




Identify trends, memes, cultural moments, creators, conversations, and emerging formats and move quickly to turn them into Winnrz opportunities.
Build and activateUGC strategiesthat turn customers and creators into storytellers for the brand.
Develop and manageinfluencer and creator partnerships , identifying talent that can authentically extend Winnrz's reach and relevance.
Work on PR to create social moments that generateearned media, conversation, and brand visibility.
Develop content designed tostop the scroll, drive conversation, encourage sharing, and build community.
Own the social content calendar while remaining agile enough to react to culture and trends in real time.
Analyse content and channel performance and use data to continuously improve the strategy and execution.
Build a clear understanding ofwhat works, why it works, and how to scale it.
Establish social measurement frameworks across reach, engagement, audience growth, content performance, community, and commercial impact.
Continuously experiment with new platforms, formats, creators, technologies, and storytelling approaches.
Be thevoice of social and culture within the organisation , bringing audience insights and emerging trends into wider marketing conversations.
8–12 years of experiencein social media, content, organic social marketing, brand, or a related discipline.
Proven experience building and executing social strategies forconsumer, lifestyle, retail, e-commerce, entertainment, or digital-first brands.
Someone who is genuinelyhands-onand comfortable operating as an individual contributor.




A strong track record of taking ideas from a blank page and turning them intoreal campaigns, content, conversations, and results.
Deep understanding ofTik Tok, Instagram, You Tube, Linked In, X , and the wider social ecosystem.
Strong understanding ofUGC, influencer marketing, creator partnerships, PR, and social-first storytelling.
Exceptional cultural awareness — you naturally know what people are talking about, what is gaining momentum, and what brands should be doing about it.
Strong creative instincts and the ability to develop ideas that arebold, relevant, entertaining, and commercially meaningful.
Strong copywriting, scripting, storytelling, and editorial skills.
Comfortable being boththe strategist and the doer.
Strong understanding of social analytics, audience behaviour, content performance, and optimisation.
Commercially minded, with the ability to connect social activity tobrand growth, customer acquisition, engagement, and revenue.
Highly entrepreneurial, proactive, and comfortable working at speed.
Someone who takes ownership rather than waiting for instructions.
Someone who is willing togo above and beyond, challenge the status quo, and do whatever it takes to make the brand win.
Excellent stakeholder management and communication skills.
A strong portfolio demonstratingsocial campaigns, content, creator work, UGC, or measurable brand growthis highly desirable.
The ProcessInitial screening with General Head of HR
Interview with Head of Brand Marketing
Interview with General Manager/COO
Final interview with CEO
Process typically concludes within 4–6 weeks
AtWinnrz , you won't be inheriting a social playbook —you'll be writing it.
This is an opportunity to build the social identity of a disruptive UK brand from the ground up and make Winnrz part of the cultural conversation.
If you're the kind of person whosees the opportunity, builds the idea, gets everyone moving, and gets it out into the world— this could be your role.

📌 Social Media Lead (Nezahualcóyotl)
🏢 Winnrz
📍 Nezahualcóyotl