WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by _Leading Collectively_ to _Inspire transformational Creativity._
- Create an Open environment by_ Balancing People and Client Experiences_ by _Cultivating Trust_.
- Lead Optimistically by _Championing Growth_ _and Development_ to _Mobilize the Enterprise_.
Role Summary and Impact
The Senior BI Analyst will act as the main BI reference for key local markets, supporting media teams with campaign analysis, performance tracking and optimization recommendations. This role requires autonomy, senior analytical thinking and the ability to translate data into clear insights for local stakeholders.
Key Responsibilities
- Monitor local campaign performance.
- Analyze media KPIs by channel, audience, creative, format and campaign objective.
- Support media teams with tactical and strategic recommendations.
- Ensure branding and non-performance reporting follows Precision Marketing guides.
- Guarantee consistency and accuracy of reported data.
- Prepare reports, analysis and presentations for local meetings.
- Identify risks, opportunities and market learnings.
- Share benchmarks and insights with
📌 BI Analyst (Ciudad de México)
🏢 WPP Media
📍 Ciudad de México
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.