- support the day-to-day execution and reliability of the marketing automation engine
- translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments
- build, launch, monitor, and optimize hubspot campaigns, workflows, nurture programs, segmentation, and tracking
- maintain campaign organization, naming conventions, templates, and subscription types
- support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs
- monitor email deliverability and compliance, escalating technical issues as needed
- use approved ai tools for drafting, personalization, testing, and campaign production with human review
- identify responsible opportunities to automate campaign work with appropriate controls
- build hubspot dashboards for campaign, funnel, pipeline, attribution, and roi performance
- deliver regular reporting, identify trends and anomalies, and maintain utm/tracking standards
- maintain hubspot data quality, properties, segmentation, account hierarchies, and database organization
- monitor integrations across hubspot, crm, zoominfo, zapier, chili piper, and ai tools; troubleshoot and coordinate issue resolution
- document processes, standardize fields, and manage hubspot access and permissions
- build, qa, and document a/b tests across emails, landing pages, and forms
- track learnings and support conversion rate optimization across the funnel

requirements

- specialist-level hubspot marketing hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting
- hubspot marketing hub software certification preferred at hire and required within 90 days




- 3+ years of hands‑on experience using hubspot, preferably hubspot marketing hub in a b2b saas, technology, or similarly complex b2b environment
- demonstrated experience independently building, managing, testing, and troubleshooting hubspot workflows and marketing automation
- strong experience with hubspot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting
- experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns
- working knowledge of crm and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution
- experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly
- strong attention to detail and demonstrated ability to perform campaign quality assurance before launch
- ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment
- proficient english communication skills, both written and verbal (b2-c1)
- experience using ai tools to support campaign development, personalization, analysis, and execution with appropriate human review




- experience with crm integrations, marketing data management, zoominfo, chili piper, zapier, or similar marketing technology
- familiarity with lead management and marketing‑to‑sales or business development handoffs
- experience working with distributed or global teams and supporting general or multi‑region marketing programs
- exposure to multi‑touch attribution frameworks
- bachelor's degree in marketing, communications, business, technology, or a related field, or equivalent professional experience

core competencies

proficient in hubspot marketing hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

highest‑signal resume keywords

- hubspot marketing hub proficiency
- campaign management
- email marketing
- data analysis
- crm integrations

ats optimization keywords

hard skills

- workflows
- segmentation
- data management
- troubleshooting
- reporting
- a/b testing
- campaign attribution
- lead management
- email deliverability
- campaign optimization

soft skills

- attention to detail
- communication skills
- time management
- problem‑solving
- collaboration

certifications & qualifications

- hubspot marketing hub software certification

industry keywords

- b2b saas
- marketing automation
- campaign performance
- multi‑touch attribution
- data hygiene

tools & technologies

- hubspot
- zoominfo
- chili piper
- zapier
- ai tools

#j-18808-ljbffr

📌 Marketing operations specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes