- design and execute integrated demand generation and go-to-market campaigns.
- develop account-based marketing initiatives for priority accounts.
- manage marketing automation and crm campaign processes.
- maintain campaign and lead data quality within the crm.
- partner with sales to define and maintain an effective lead-handoff process.
- track campaign performance and contribution to pipeline.
- coordinate webinars, trade shows, conferences, and industry events end to end.
- manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
- coordinate virtual and on-site logistics and work with external vendors.
- support post-event attendee follow-up and lead-generation activities.
- develop and execute content strategy focused on brand awareness and lead generation.
- write, edit, and publish seo- and aeo-friendly content for the u.s. market.
- repurpose content across social media, newsletters, campaigns, and other channels.
- develop case studies, video testimonials, and success stories with customer success.
- create graphics, presentations, and digital assets for campaigns, events, and social media.
- develop and edit images, infographics, and short-form videos while maintaining brand consistency.
- manage a strategic social media content calendar focused on linkedin, with potential support for instagram and facebook.
- write platform-specific english content and support community engagement.
- monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
- strengthen marketing attribution, cac and funnel-performance tracking, reporting, pipeline accountability, content strategy, digital engagement, event playbooks, and the client's north american senior living presence.

requirements

- 3–5 years of hands-on marketing experience across growth marketing, demand generation, digital marketing, content, social media, and events.




- experience with u.s. or north american market initiatives strongly preferred.
- professional/advanced english, written and spoken.
- experience with crm platforms, marketing automation tools, cms, and social media management tools.
- demonstrated experience generating or influencing marketing pipeline and discussing measurable campaign results.
- strong understanding of demand‑generation and lead‑generation strategies.
- excellent project‑management and organizational skills.
- experience using ai tools and platforms for marketing.
- strong written and verbal communication skills.
- portfolio or examples of marketing, content, campaign, or design work.
- self‑starter mentality with ownership and accountability.
- senior living, healthcare, saas, or technology experience is a plus.
- valid u.s. visa.
- availability to travel to the united states when required.
- availability to work schedules aligned with u.s. business hours.

core competencies

demonstrates expertise in demand generation, content strategy, and marketing automation, with a strong focus on campaign performance and lead generation. Proficient in managing integrated marketing initiatives and leveraging crm platforms to enhance brand awareness and engagement.

highest-signal resume keywords

- demand generation
- marketing automation
- content strategy
- project management
- crm platforms

ats optimization keywords

hard skills

- digital marketing
- lead generation
- seo content writing
- campaign performance tracking
- event coordination
- graphic design
- social media management
- ai tools for marketing
- email campaigns
- data quality management

soft skills

- strong communication skills
- organizational skills
- self-starter mentality
- accountability

industry keywords

- senior living
- healthcare
- saas
- north american market

tools & technologies

- crm platforms
- marketing automation tools
- cms
- social media management tools

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📌 Growth marketing manager (Villahermosa)
🏢 Jobtailor
📍 Villahermosa