education and experience

• bachelor´s degree in mathematics, economics, marketing, industrial engineering, or a related field

• 3 years of experience in analytics within advertising, management consulting, marketing or digital consulting.

• experience in agency media planning and execution is helpful but not required

required skills

• knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.

• strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.

• understanding of audience based marketing and data driven advertising.

technical knowledge

• experience managing brand lift studies from survey design through data collection and analysis.

• experience using datorama or other business intelligence tools.



Comfort with media platforms and web analytics platforms including adobe analytics, facebook ads manager, search platforms and programmatic dsps.

• advanced excel skills including vlookup, classification tables and pivot tables. Working knowledge of python preferred.

responsibilities

•analyze client business needs, marketing performance, and competitive landscape.

•develop and measure cross-channel campaigns using kpis, a/b testing, and audience segmentation.

•create and present media performance reports and actionable insights to clients.

•manage projects, optimize workflows, and ensure timely, high-quality deliverables.

•collaborate with cross-functional teams on media planning, budget alignment, and process improvements.

•stay current with industry trends and apply insights to optimize marketing strategies

📌 Senior business analytics (Miguel Hidalgo)
🏢 Omnicom Media
📍 Miguel Hidalgo