**Marketing Manager - Smart Power**:
**Take your next career step at ABB with a integral team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Define and implement the marketing strategy in the assigned area (BA/Division & Markets). Proactively lead, develop, and coach the Marketing team. Design and manage the marketing action plan to achieve both the key qualitative and quantitative targets in a profitable way, and to ensure high levels of customer satisfaction.
**This position reports to**:
Marketing & Sales Manager
**Your responsibilities**:
- Responsible for creating, planning, and implementing the marketing (and communications) strategies for the assigned area in accordance with the Smart Power marketing and sales strategy and budget.
- Consider relevant regulations and standards, e.g., on cyber security. Produces action plans to deliver the agreed strategy and budgets.




- Identifies all existing and new strategic segments and business opportunities based on analysis, defining strategy/business plans for each, and coordinating the relevant teams for the assigned area.
- Responsible for the assigned area product marketing, industry segment marketing, and both strategic and tactical marketing plans to support the local organization.
- Ensures the markets globally are well monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities.
- Collaborates to oversee preparation of competitor analyses ranging from full profit and loss account (P&L;) and main financial data to company profile and net sales analysis.
**Your background**:
- Bachelor's Degree in Marketing, Business Administration, Industrial Engineering or related.
- At least 5 years of experience developing and executing the annual marketing plans to achieve business targets.
- Experience developing e-commerce strategies.
- Knowledge of power and industrial sector, and national market.
- Knowledge of MS Office / CRM (desirable).
- Advanced level of English is required.
**More about us**:

📌 Marketing Manager - Smart Power (Ciudad de México)
🏢 ABB
📍 Ciudad de México