**Site Name**: Mexico City Torre Mitikah
**Posted Date**: Jan 9 2025
**Position Name: Content Executive**
This role will be responsible for supporting the Content Strategy Lead in development of content strategy, which includes planning, development, and management of content to enhance customer experience and support brand objectives. Content Executive will coordinate with relevant teams to ensure the implementation of defined content strategy, measurement of content effectiveness, and optimization of content across channels, based on the campaign goals. The person will act in an individual contributor capacity.
**_ Your Responsibilities:_** This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:
**Content Strategy & Design**:
- Supports in defining the content strategy that supports the development of purposeful content, personalized as per local Healthcare Professionals needs/preferences, cooordinating with relevant teams to share guidance on the country specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and Health Care Professionals needs
**Content Development & Management**
- Assesses currently available content, harnesses it from global sources to provide a strong starting point to the LOC on available content that can be further contextualized for the country
**Cross-functional Collaboration**
- Works closely with Brand teams to provide analysis and reporting of content effectiveness/ Customer Experience KPIs
- Collaborates with Medical, Marketing & Sales teams to collect their inputs on local nuances, scientific content / Health Care Professional content preferences/needs etc. and shares with relevant teams for content planning & development




**Content Analytics & Insights**
- Supports with content analytics to enhance content effectiveness and shares suggestions to optimize results and supports in translating insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services
**Project Management & Support**
- Develops project plans and specification, estimating time requirements, establishing timelines, and monitoring milestone completion, coordinating with relevant teams to share guidance on designing the content architecture, and developing the right content that can be leveraged across channels
**_ Why you? _**
**_Basic Qualifications:_** We are looking for professionals with these characteristics to achieve our goals:
- Bachelor´s degree in Marketing, Communications, Advertising, or any other related discipline.
- Strong experience in development of content strategy, which includes planning, development, storytelling and management of content to enhance customer experience and support brand objectives within pharma industry.
- Ability to effectively coordinate with relevant functions & teams for implementation of content strategy, such as seeing the bigger picture and connect the dots across various projects and initiatives, ensuring alignment with organizational goals and driving long-term success.




- Ability to effectively communicate across key stakeholder groups to share guidelines & drive content development
- Excellent grammar
- Advanced English
**_ Preferred Qualifications:_**
- Data Analytics skills (Google Analytics)
- Software: For design (Photoshop, Illustrator, Canva) and for Content Processing (Wordpress, Mailchimp)
- Ability to share new and innovative content ideas to delight the Health Care Professionals and enhance the customer experience.
**Why GSK?**
**Uniting science, technology and talent to get ahead of disease together.**
GSK is a general biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
**Important notice to Employment businesses/ Agencies

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