**Shopper & Channel Development Manager**
**Major Tasks**
- Stablish the Annual Channel Strategy by Sub-Channel
- Define the Annual Channel Investment Budget by Customer / Brand
- Trade Master Plan Development aligned with Marketing Team
- Joint Business Plan Strategy Development aligned with Commercial Team
- Develop key building blocks to drive incremental Market Share
- Assure positive ROI and Zero-Base Budget mindset
- Assure Budget accuracy = above 90%
- Active communication with Channel Heads, KAMS and Customers to assure clear sellout accelerators
- Constant discussions managing with Marketing Teams to challenge Brand Strategies at Point of Sales
- Lead cross functional projects to assure execution of key Retail initiatives
- Active role in strategic discussions with a data driven mindset
**Skills.**
- Bachelor degree in Marketing,



Business Administration or similar careers.
- English (90%) writing, reading and oral.
- Experience: +8 years in Trade & Shopper Marketing preferred OTC and/or FMCG industry.
- Fast learning agility
- High developed People and Change Agility
- Strategic and Financial thinking
- Ownership and Accountability
**Período de aplicación**:
- 17 Sep al 01 Oct
**Código de referencia**:
-
**División**:
- Consumer Health
**Ubicación**:
- Mexico : Ciudad de México : Ciudad de México
**Área funcional**:
- Marketing
**Grado de posición**:
- VS 1.3
**Tipo de empleo**:
- Permanente
**Tiempo de trabajo**:
- Full Time

📌 Shopper & Channel Development Manager (Ciudad de México)
🏢 Bayer
📍 Ciudad de México