**About Us**
At BikesOnline, our mission and purpose of "Ride More, For Less" is born from our belief that cycling has the power to improve lives, and the environment. We love to break through old norms, to get bikes and products to our customers quickly and to have a laugh while we do it.
Founded in 2011, we’re general in our approach and presence with 80 staff in 6 countries and growing. We have a genuine focus on nurturing our team with generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.
We are passionate cyclists who love inspiring others to ride more. We design our products, provide expert advice and support initiatives to encourage people from all walks of life to enjoy more cycling adventures. We are committed to delighting customers by sourcing and making quality products for less and providing a simplified and exceptional experience.
**What You'll Do**
- Segment the customer database based on various criteria (e.g., preferred riding style, propensity to spend, geography) to ensure personalised and relevant communications.
**Marketing Automation**:
**Loyalty Program Development**:
- Develop and implement customer loyalty strategies and programs to increase customer retention and repeat purchases.
- Analyse customer data to identify trends, preferences, and opportunities for improving loyalty initiatives.
- Collaborate with cross-functional teams to design and implement loyalty program enhancements, promotions, and rewards.
**Customer Retention and Engagement**:
- Implement strategies to enhance customer satisfaction throughout the customer journey and turn customers into advocates for BikesOnline.
- Develop retention-focused communications to nurture long-term relationships with customers.




- Address customer feedback and concerns promptly and effectively to foster positive customer experiences.
- Work with internal Customer Service leaders to suggest and implement strategies and process improvements, enhancing the customer experience and satisfaction.
**Data Analysis and Reporting**:
- Track key performance indicators (KPIs) such as customer retention rate, average order value, average items per order, and customer lifetime value.
- Prepare reports and presentations to communicate results and progress to stakeholders.
- Compliance and Best Practices:
**Leadership**:
- Identify areas for process improvement and implement efficiency measures to optimise workflows and productivity, encouraging a culture of continuous improvement and innovation within the team.
- Prepare and manage budgets ensuring financial resources are allocated efficiently and in line with organisational objectives.
- Monitor budget variances and implement cost-saving measures where applicable.
- Demonstrate sound judgement in complex situations, balancing risks and benefits.
- Foster open communication and collaboration within the team and across departments to ensure the seamless flow of information and ideas.
**Process Improvement & AI Utilization**
- Strategically integrates AI solutions across various team functions to optimize processes, improve resource allocation,



and drive measurable improvements in operational performance.Evaluate AI's impact on key metrics, ensuring its deployment contributes to significant gains in efficiency and supports broader organizational objectives.
**What We Believe In**
Our company values are integral to our culture and success. We expect that you embrace our core values, with behaviours and actions that:
- Delight the Customer.
- Focus on the Process.
- Take Responsibility.
- Learn Grow and Develop.One Team Together.
**What You'll Have**
- Tertiary qualifications in marketing, communications, business or related field
- Familiarity with marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written communication and copywriting skills.
- Creative mindset and ability to think outside the box.
- Understanding of customer behaviour and segmentation strategies.
- Strong project management skills, with the ability to multitask and meet deadlines.Team player with excellent cross department collaboration and interpersonal skills.
**Why You’ll Love Working Here**
- When you embark on your journey with BikesOnline, you’re not only joining a close-knit community, but contributing to a dynamic and rapidly expanding industry - sparking newfound creativity and innovation.- We both welcome and value employee perspectives, as inclusivity and collective contribution are the foundations of our culture.- If you’re passionate about bikes, that’s amazing! However, if not, our wealth of knowledge will allow you to absorb new skills.- From personal development to career opportunities - we invest in our people and culture, providing a safe, trustworthy, and flexible work environment.- We encourage you to be inquisitive, be y

📌 Loyalty & Direct Marketing Manager, Remote Opportunity (Ciudad de México)
🏢 Bicycles Online
📍 Ciudad de México