22 ago
|
Quad/Graphics
|
Cuauhtémoc
22 ago
Quad/Graphics
Cuauhtémoc
Te invitamos a formar parte de nuestro equipo!
Principales **Responsabilidades**:
- Work with the Director and the media planning teams to develop strategies for all digital media buys, as assigned
- Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary contact for clients, as appropriate, and internal/external partners
- Accountable for building, developing, implementing, and maintaining media plans that adhere to and deliver campaign objectives and strategies
- Responsible for managing campaign setup that includes ad serving, tracking implementation, and trafficking
- Proactively investigate media opportunities and craft well-supported articulate points-of-view
- Review and evaluate proposals from media partners
- Deliver in-flight campaign insights that deliver thoughtful and actionable direction for the client
- Manage and be accountable for budgets with team; oversee reports and client billing
- Manage the use of proprietary and syndicated tools
- Set realistic client expectations and make every effort to exceed them with timely quality work
- Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior),
employee retention
- Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
- Forecast workloads to align resources to match client needs
- Assign work across team members to leverage each person’s individual skills, as well as motivate their interests and keep them challenged
- Participate in client education of assigned digital channels, with responsibility for developing intellectual capital, including best practices, case studies, and official agency points-of-view
- Encourage thorough evaluation of cross-channel digital marketing strategies, finding opportunity for competitive advantage
- Provide ongoing feedback and conduct employee evaluations; develop skills / careers of team members within Rise through feedback and weekly meetings
- Keep a finger on the pulse of the ever-changing landscape of digital advertising, including new technology, AI and evolving platforms
- Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows.
📌 Gerente de Marketing Digital (Cuauhtémoc)
🏢 Quad/Graphics
📍 Cuauhtémoc