**Bilingual Digital Marketing ExecutiveAbout Us**
We are proudly a Mexican eCommerce company specializing in the distribution of technology and office products, with nationwide coverage across Mexico and a portfolio of more than 50,000 products.
We are a digital-native company built by an experienced team.
We offer a modern, competitive, and high-performance work environment that supports professional growth and development.
General Information
**Position**: Bilingual Digital Marketing Executive
**Work Model**: On-site
**Schedule**: Monday through Friday, 9:00 a.m. to 6:00 p.m., with a one-hour lunch break
**Employment Type**: Full-time
Position Objective
Develop, execute, and optimize the digital marketing strategy for Mexico, the United States, and Canada, driving brand growth, demand generation, and market positioning through high-impact content, artificial intelligence, data analysis, and continuous optimization of digital channels.
Key ResponsibilitiesMarketing Strategy
- Develop and execute the annual marketing calendar for Mexico, the United States, and Canada.
- Plan campaigns around key commercial seasons such as Hot Sale, Buen Fin, Black Friday, Cyber Monday, Back to School, Christmas, and other relevant events.
- Coordinate promotional campaigns, commercial initiatives, and product launches.
- Adapt marketing strategies to the specific characteristics of each country and target audience.
Content Creation
- Develop and adapt content in both English and Spanish.
- Use artificial intelligence tools to support copywriting, research, ideation, and content production.
- Generate innovative concepts that strengthen brand positioning and customer engagement.
- Maintain consistency in tone, style, and brand identity across all channels.
Social Media Management




- Manage the company's social media platforms across the three markets.
- Create, schedule, publish, and monitor content.
- Identify trends, formats, and opportunities relevant to each audience.
- Support community engagement and respond to interactions when required.
- Evaluate content performance and propose improvements based on results.
Website Management and Optimization
- Manage and optimize website content.
- Improve product pages, category pages, landing pages, banners, and promotional sections.
- Identify opportunities to improve user experience, navigation, conversion, and content quality.
- Coordinate website updates according to commercial priorities and seasonal campaigns.
Artificial Intelligence
- Use AI tools to improve the speed, quality, and efficiency of marketing processes.
- Create advanced prompts for content generation, analysis, research, and campaign development.
- Support the automation of repetitive marketing tasks.
- Research and evaluate new AI tools that can improve productivity and business results.
- Establish practical workflows that combine creativity, data, and artificial intelligence.
Data Analysis and Reporting
- Monitor and analyze digital campaign performance.
- Create weekly, monthly, and campaign-specific reports.
- Track key performance indicators such as traffic, engagement, conversion rate, lead generation, revenue, and return on investment.
- Translate data into clear recommendations and action plans.




- Identify opportunities, risks, and areas for optimization across the three markets.
Graphic Content and Design
- Create professional visual content using Canva.
- Adapt visual assets to different formats, platforms, and audiences.
- Maintain brand consistency across all creative materials.
Required ProfileEducation
Bachelor's degree in Marketing, Communications, Advertising, Digital Business, Business Administration, or a related field.
Experience
- At least three years of experience in digital marketing.
- Experience creating and managing content for social media.
- Experience managing or optimizing websites.
- Experience working with multiple markets, brands, or audiences.
- Experience using artificial intelligence tools for marketing purposes.
- eCommerce experience is highly desirable.
- Experience with international markets is considered an advantage.
Required Knowledge
- Advanced English and Spanish, both written and spoken.
- Digital marketing strategy.
- Social media management.
- Content marketing.
- SEO fundamentals and content optimization.
- Google Analytics.
- Google Search Console.
- Advanced Canva.
- Microsoft Office or Google Workspace.
- Artificial intelligence tools such as ChatGPT, Claude, Gemini, Midjourney, Perplexity, NotebookLM, or similar platforms.
- Website management platforms such as Shopify, WordPress, or similar systems.
- Digital metrics, dashboards, and reporting.
- Basic understanding of conversion optimization and user experience.
Key Competencies
- Strong creativity and visual judgment.
- Strategic thinking.
- Excellent writing skills in English and Spanish.
- Analytical and data-driven mindset.
- Strong organizational and time-management skills.
- Attenti

📌 Digital Marketing Executive Bilingüe (Xico)
🏢 Fulloffice.Com
📍 Xico