We're looking for a **data-driven SEO Specialist** to own and execute organic search strategies **focused on American-based companies**.
This role is adecuado for someone who understands how search intent, content, and technical SEO work together to drive qualified traffic and measurable business results.
You'll collaborate closely with content, web, and marketing teams to improve rankings, visibility, and conversions across key search channels.
**Key Responsibilities**
The SEO Specialist will be fully responsible for planning, executing, and managing all organic search initiatives for **36 local offices**, with a strong emphasis on **local SEO performance, technical SEO execution, content development, authority building, and Google Business Profile optimization**.
This is a hands-on role requiring both strategy and execution.
**1.
Local SEO Strategy & Execution (Multi-Location)**
- Own and manage the SEO strategy for 36 individual local office pages, ensuring consistent performance improvements across all locations.
- Conduct local keyword research at the city and service-level plus modifiers (e.g., city + service + intent modifiers).
- Optimize and maintain individual location landing pages for rankings, conversions, and local intent.
- Implement internal linking strategies between related locations, blog content, and core service pages.
- Monitor and improve local pack visibility and organic rankings at the city level.
**2.
Google Business Profile (GBP) Management & Local Rankings**
- Fully manage and optimize Google Business Profiles for all locations.
- Ensure NAP consistency across GBP, website, and citations.
- Optimize business descriptions, categories, services, photos, posts, and Q&A.;
- Implement and manage a review acquisition strategy to improve review volume, velocity, and sentiment.
- Monitor suspensions,



duplicate listings, and profile issues and resolve them proactively.
- Track local pack rankings, impressions, calls, and direction requests.
**3.
Technical SEO & Website Health**
- Perform ongoing technical SEO audits and implement fixes, including:
- Site structure and crawlability
- Indexing issues
- Page speed and Core Web Vitals
- Mobile usability
- Schema markup (LocalBusiness, FAQ, Article, Breadcrumbs, etc.)
- Manage on-site SEO implementation including:
- Metadata (titles, descriptions)
- Header structure (H1-H6)
- URL structure
- Image optimization
- Internal linking
- Directly implement fixes depending on site access.
- Ensure SEO best practices are followed during content uploads and site updates.
**4.
Content Strategy, Copywriting & Publishing**
- Plan and execute an ongoing SEO content calendar focused on **local search demand and high-intent topics**.
- Write, edit, or oversee long-form blog content ******,000+ words) optimized for:
- Local keywords
- Search intent
- Featured snippets and People Also Ask results
- Ensure all content is SEO-optimized, factually accurate, locally relevant, and compliant with industry guidelines.
Search engine and AI friendly.
- Refresh and optimize existing content to improve rankings, CTR, and engagement.
- Coordinate publishing schedules and ensure proper on-page optimization at launch.
**5.
On-Site Optimization & Continuous Improvements**




- Deliver monthly on-site optimization recommendations based on performance data.
- Execute those optimizations directly, including content edits, page enhancements, and structural improvements.
- Identify ranking opportunities and gaps across locations and prioritize fixes by impact.
- Monitor keyword movement and adjust strategies accordingly.
**6.
Link Building & Off-Site SEO (Authority Development)**
- Execute a consistent, white-hat link-building strategy focused on:
- High-authority guest posts
- Relevant legal, local, and informational sites
- Domain Authority 30+ placements
- Manage outreach, content placement, and link tracking.
- Ensure backlinks are relevant, natural, and diversified across locations.
- Avoid low-quality or risky link practices.
- Track backlink growth, referring domains, and anchor text distribution.
**7.
Reporting, Tracking & Performance Analysis**
- Track SEO KPIs including:
- Organic traffic by location
- Keyword rankings (local and organic)
- Google Business Profile performance
- Conversions and lead attribution
- Provide clear reporting with insights, trends, and next-step recommendations.
- Identify what is working, what is not, and where to double down.
- Use tools such as Google Search Console, Google Analytics, GBP Insights, and SEO platforms (Ahrefs, SEMrush, etc.).
**8.
Website Maintenance & SEO Governance**
- Ensure SEO best practices are maintained site-wide as new content, pages, or features are added.
- Monitor for SEO issues caused by site changes, CMS updates, or third-party tools.
- Maintain content quality, accuracy, and relevance across all locations.
- Act as the owner of organic search performance, not just an advisor.
**What This Role Requires*

📌 Seo Specialist (Multi-Location, Local Seo) - Mcg Corporate Services (Heroica Puebla de Zaragoza)
🏢 MCG CORPORATE SERVICES
📍 Heroica Puebla de Zaragoza