The Senior National Sales Manager - High Specialty ensures the development/execution/roll-out of customer strategies and activities across the country.
Senior National Sales Manager must ensure the flawless execution of marketing and omnichannel strategies through the Customer Facing Colleagues by:
1. Integrating effectively HCPs insights & data collected from CFCs teams.
2. Being accountable for analysing and managing insights & data to proactively propose tailored plans of action to marketing team.
3. Ensure an accurate client profiling and segmentation by the CFCs teams.
4. Delivering the CFCs Team metrics productivity for the category.
5. Leading key strategic projects across the category and above brands.
In this role you will directly report to Category Lead and will be the direct manager for the Sales Regional Managers team and HSPs.
We are looking for a passionate leader about our customers with solid experience in sales and marketing, for leading innovative & sustainable solutions for our internal and external stakeholders, for embracing digital tools with curiosity, and for creating engaging plans based on customers data & insights across multiple platforms.
The CEM is the liaison of our cross-functional team and will create and measure a strong execution plan for our engagement model focused from customer experience.
Portfolios:
Inflammation and Immunology, Rare Diseases and In-Hospital (Anti-Infectives)
Responsibilities:
- Understands the healthcare environment and adapts initiatives so that these meet primary care healthcare ecosystem needs.
- Lead the adaptation, implementation of tactical brand plans in alliance with CBLs.
- Manage projects above brands and across the category in an effective and efficient approach according to the category strategic priorities.
- Cultivate partnerships with external stakeholders, responsible for driving projects towards common objectives and creating strong alignment and relationships with partners.
- Develops customer focused initiatives in collaboration with cross-functional teams based on deep insights, meaningful data analysis, and customer experience.
- Drives and implements compliant customer facing activities and communication through variety of ways/channels with a focus on omnichannel marketing strategies, which are aligned with local primary care healthcare ecosystem needs and country insights.
- Identifies relevant opinion leaders, medical societies and cooperative and study groups and uses this core stakeholder group to form the basis of local tactical initiatives.
- Develop content in cooperation with internal and external partners for digital channels such as websites, newsletters, video, social media, etc.
Including budget and vendor management.
- Through understanding of brand revenue drivers and critical success factors, influence the development of comprehensive omnichannel strategies that fully leverage digital technologies to ensure we achieve our customer and business goals.
- Provide guidance and support to Field Force and lead the HSP team in the planning of continuous improvement solutions that enable our customer facing colleagues to provide a differentiating customer experience and maximize efficiency.
Working Relationships:
Works closely with the Category lead, Regional Sales Leaders, Health Solutions Partners, Commercial, Health & Value, Compliance, Medical, Patient Advocacy teams.
Qualifications and Essential Experience in the Pharmaceutical Industry:
- Bachelor's Degree or equivalent.
- Master's degree or MBA desired.
- 5-10 years of proven experience in stakeholder and customer relationship management, as well as leading sales teams within the pharmaceutical sector.
- Demonstrated success in product launches and strategic market positioning.
- Solid background in managing high-cost specialty products.
- Expertise in driving market access for innovative molecules.
- Ability to manage contract transitions and displacement in the public healthcare sector.
- Proven leadership in managing large teams of ****** professionals, fostering collaboration and high performance.
- Intermediate to advanced command of English language, spoken and written.
- Strong leadership skills and ability to develop others.
Empathy and Compassion.
Understanding and sharing the feelings of others to build trust and rapport.
- Effective strategic thinking skills, as evidenced by the ability to tee up the right questions, identify alternative scenarios, articulate resulting implications, and develop recommendations for decision-making or action.
Asking open-ended and probing questions to gather information and clarify needs.
- Ability to influence external and internal key stakeholders at all levels of the organization, demonstrating adaptability by adjusting approaches based on the client's needs and the dynamics of the situation.
- Proved communication skills.
Active Listening.
Fully concentrating, understanding, and responding to what the client or colleague is
📌 Senior National Sales Manager - High Specialty (Xico)
🏢 Pfizer
📍 Xico