- Support the day-to-day execution and reliability of the marketing automation engine
- Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments
- Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking
- Maintain campaign organization, naming conventions, templates, and subscription types
- Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs
- Monitor email deliverability and compliance, escalating technical issues as needed
- Use approved AI tools for drafting, personalization, testing, and campaign production with human review
- Identify responsible opportunities to automate campaign work with appropriate controls
- Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance
- Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards
- Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization




- Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution
- Document processes, standardize fields, and manage HubSpot access and permissions
- Build, QA, and document A/B tests across emails, landing pages, and forms
- Track learnings and support conversion rate optimization across the funnel

Requirements
- Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting
- HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days
- 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment
- Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation
- Strong experience with HubSpot email

📌 Marketing Operations Specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes