Design and execute integrated demand generation and go-to-market campaigns.
Develop Account-Based Marketing initiatives for priority accounts.
Manage marketing automation and CRM campaign processes.
Maintain campaign and lead data quality within the CRM.
Partner with Sales to define and maintain an effective lead-handoff process.
Track campaign performance and contribution to pipeline.
Coordinate webinars, trade shows, conferences, and industry events end to end.
Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
Coordinate virtual and on-site logistics and work with external vendors.
Support post-event attendee follow-up and lead-generation activities.
Develop and execute content strategy focused on brand awareness and lead generation.
Write, edit, and publish SEO- and AEO-friendly content for the U.S. market.
Repurpose content across social media, newsletters, campaigns, and other channels.
Develop case studies, video testimonials, and success stories with Customer Success.
Create graphics, presentations,



and digital assets for campaigns, events, and social media.
Develop and edit images, infographics, and short-form videos while maintaining brand consistency.
Manage a strategic social media content calendar focused on LinkedIn, with potential support for Instagram and Facebook.
Write platform-specific English content and support community engagement.
Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
Strengthen marketing attribution, CAC and funnel-performance tracking, reporting, pipeline accountability, content strategy, digital engagement, event playbooks, and the client's North American Senior Living presence.
Requirements
~3–5 years of hands-on marketing experience across growth marketing, demand generation, digital marketing, content, social media, and events.
~ Experience with U.S. or North American market initiatives strongly pre

📌 Marketing Growth Manager (Jalisco)
🏢 Jobtailor
📍 Jalisco