Company Overview:
Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.
Your Role:
As a Paid Social Manager, you will own the strategy, performance, and optimization of paid social campaigns across a portfolio of education-focused clients. This role combines strategic media planning, audience development, creative testing, analytics, and partner communication to drive measurable business outcomes.
Unlike Paid Search, where audiences are actively looking for something, Paid Social allows you to reach and influence people before they begin searching. You’ll use audience strategy, creative, messaging, and continuous testing to capture attention and turn interest into meaningful actions.
You’ll collaborate closely with Account Services, Analytics, Creative,



and Paid Media teams to develop campaigns that connect with audiences and continuously improve performance.
Key Responsibilities:
Lead Paid Social strategy and execution across platforms including Meta, LinkedIn, TikTok, and other relevant social channels.
Develop audience strategies based on demographics, behaviors, interests, first-party data, and campaign objectives.
Build, launch, and optimize campaigns across prospecting, retargeting, and conversion-focused initiatives.
Partner closely with Creative teams to develop effective ad concepts, hooks, messaging, formats, and creative testing strategies.
Analyze creative performance to understand which hooks, messages, visuals, and formats are driving engagement and conversions.
Establish structured testing frameworks across audiences, creative, messaging, placements, and campaign structures.
Monitor key performance indicators including CPM, CTR, CPC, conversion rate

📌 Sr. Paid Social Manager | Remote for North American Universities ? (Montevideo)
🏢 Atomic Hr
📍 Montevideo