Company Overview:
Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.
In this role, you will lead Paid Search strategy and execution for university and education-focused partners, driving campaigns designed to increase inquiries, applications, enrollments, and overall student engagement. As a Paid Search Manager, you’ll oversee multi-channel media efforts, mentor team members, and help shape the agency’s broader Paid Media vision.
Your Role:
As a Paid Search Manager, you will own the strategy, performance, and optimization of paid search campaigns across a portfolio of education-focused clients. This role combines strategic planning, hands-on campaign management, analytics, and partner communication to drive measurable results across the search funnel.




You’ll focus on capturing high-intent audiences who are actively searching for programs, services, organizations, or solutions, using keyword strategy, bidding, ad copy, and performance optimization to reach the right people at the right moment.
You’ll collaborate closely with Account Services, Analytics, Creative, and other Paid Media teams to continuously improve campaign performance and support partner goals.
Key Responsibilities:
Lead Paid Search strategy and execution primarily across Google Ads, with additional platforms as relevant.
Develop and optimize keyword strategies based on search intent, audience behavior, and partner goals.
Build and manage campaigns, ad groups, keywords, match types, negative keywords, bidding strategies, and budgets.
Write and optimize search ad copy aligned with user intent, messaging, and conversion goals.
Monitor campaign performance, budget pacing, and key metrics such as CTR

📌 Sr. Paid Search Manager | Remote for North American Universities ? (Montevideo)
🏢 Atomic Hr
📍 Montevideo