Be Part of the MG Mexico Story!

Since 1924, MG has been synonymous with innovation, design, and excellence in the automotive industry. Today, this iconic brand continues to grow in Mexico, and you have the opportunity to be part of our exciting journey.

We are looking for a proactive and business-oriented CRM & Digital Performance Jr. Manager to join our Marketing team. This role will be responsible for driving and optimizing MG Mexico's digital performance, CRM, and lead management ecosystem, connecting digital media, website performance, and the commercial funnel to improve lead quality, conversion, and investment efficiency.

The idóneo candidate combines strong analytical skills with a commercial mindset and enjoys working cross-functionally with internal teams, agencies, technology partners, and the dealer network.

Key Responsibilities

Digital Performance & Media: Coordinate and optimize performance-driven digital campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and programmatic media, monitoring KPIs including CPL, lead quality, conversion, ROAS, and budget performance.

CRM & Lead Management: Manage the lead lifecycle and CRM initiatives, including segmentation, automation, data quality, and funnel performance, identifying opportunities to improve lead follow-up, conversion, and overall commercial results.

Website & Digital Ecosystem: Manage and continuously optimize the MG Mexico website and key digital journeys, ensuring effective tracking, integrations, UX, and conversion across the digital ecosystem.

Data & Performance Analytics: Analyze performance across campaigns, sources, regions, and dealers,



translating data into actionable insights and recommendations to improve digital investment and commercial results.

Cross-functional Collaboration: Work closely with Marketing, Sales, Dealer Marketing, CRM, Technology, agencies, and external partners to identify opportunities, solve issues, and drive continuous improvement across the customer journey.

Qualifications

- Bachelor's degree in Marketing, Advertising, Business, Communications, Engineering, or related field.
- 3–5 years of experience in Digital Performance, CRM, Media, or Lead Management.
- Experience managing performance campaigns focused on lead generation and conversion.
- Experience with CRM platforms, website projects, and digital analytics.
- Strong analytical, organizational, and stakeholder management skills.
- Commercial mindset and strong orientation toward results and KPIs.

Technical Knowledge

- Google Ads, Meta Ads, and TikTok Ads.
- Google Analytics 4 and Google Tag Manager.
- CRM and marketing automation platforms.
- Digital attribution, tracking, UTMs, and integrations.
- Advanced Excel and data analysis.
- Power BI is a plus.

Language Requirements

- English: Intermediate–Advanced.
- Mandarin Chinese: Nice to Have.

Nice to Have

- Experience in the automotive industry or other high-consideration purchase categories.
- Experience working with media agencies, technology providers, and/or dealer networks.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar.

Ready to Accelerate Your Career with Us?

Join the MG Mexico family and help shape the future of one of the fastest-growing automotive brands in the country. If you're passionate about digital marketing, data-driven strategies, and making an impact, we'd love to hear from you.

MG – Find Your More.

📌 CRM & Digital Performance Jr. Manager (Ciudad de México)
🏢 MG Mexico
📍 Ciudad de México