E-Commerce Marketing Specialist (TikTok Shop focused) Remote | Full-time | 9 AM to 6 PM Eastern (adaptable, we care about results, not clocks) | Fluent English required Salary: $1200 to $1800 USD/month based on experience + profit sharing bonuses based on performance. TopFoxx is a women-owned NYC eyewear brand, growing fast, building luxury sunglasses that solve real problems: floating sunnies, tangle-free aviators, foldable pocket frames, and mood-boosting lenses. We are a small team and a small business, not corporate at all, and it is a fun brand to be part of.

We are looking for a Marketing Specialist who can help make TikTok Shop a major growth engine for TopFoxx while supporting broader marketing, creative, influencer, and conversion initiatives. This is not a traditional marketing manager role. You do not need prior TikTok Shop experience.

You need to be a strong marketer who understands short-form content and learns platforms quickly.

You should be able to receive a problem like: "TikTok Shop isn't performing the way it should. and independently investigate the data, identify the problems, develop a strategy, start implementing solutions, monitor the results, and continue improving . You will work across TikTok Shop, creators, influencer marketing, creative strategy, paid media, website conversion, and e-commerce marketing. Grow TikTok Shop revenue and conversion while using creators, content, creative strategy, and broader marketing opportunities to drive measurable e-commerce growth.

We get about 2,000 affiliate videos a month from roughly 650 creators, and only 1 to 2% of them drive any sales. Volume plus quality takes it about seven times where it is today. And it has to be profitable.

Every

TikTok Shop sale carries a referral fee, affiliate commission, ad spend, discounts and shipping on top of product cost, so a campaign that looks like it is winning on reported ROI can still be losing us money.

- TikTok Shop Growth (Primary Focus) Understand the current state of our TikTok Shop and identify areas of opportunity. Analyze GMV, sales, conversion, traffic, product performance, and creator-generated revenue. Identify why products, content, or campaigns are underperforming. Develop and execute TikTok Shop growth strategies. Test products, content, offers, campaigns, and creator strategies.

Follow

TikTok Shop updates daily and be first to test them.

Identify





TikTok Shop features and opportunities TopFoxx is not currently utilizing. Monitor performance and adjust strategies based on results. Stay up to date, daily, on TikTok Shop updates, trends, tools, and best practices. Build repeatable processes that make TikTok Shop growth more scalable.

- Affiliate, Creator & Influencer Marketing Grow our affiliate base to 5,000+ creators posting every month, and lift the share of affiliate videos that actually drive sales from 1 to 2% up to 5%. More videos at the same quality is not the goal. Build strong relationships with our top revenue-generating creators on TikTok Shop and win over the biggest GMV creators in our category. Communicate directly with TikTok Shop creators and influencers. Identify which creators and content should be scaled. Create clear creator briefs and content direction. Give creators feedback on hooks, messaging, products, and content structure. Help negotiate additional content or compensation when appropriate. Develop creator campaigns around products, launches, promotions, and seasonal opportunities. Identify opportunities for TikTok LIVE and other creator-led selling initiatives. Connect creator performance back to GMV, conversion, and overall business results.

Review

TikTok, Instagram, and paid creative. Identify why certain videos capture attention and others do not. Create content briefs for creators and internal teams. Give actionable feedback on videos and creative. Identify customer pain points that can become content opportunities.

Develop

TikTok and Instagram content strategies. Identify winning creator content that could be replicated or expanded. Connect organic content, creator content, and paid advertising. Build repeatable creative frameworks and testing processes.

You do not need to be an expert designer or professional video editor. However, you should have enough hands-on creative ability to make or modify content when necessary rather than being completely dependent on another person. Photoshop, CapCut, Adobe Premiere Pro, Canva, Other video or creative production tools is valuable.

Edit short-form video.



Create basic social content. Add text, captions, hooks, or CTAs to content. Create basic marketing assets when needed.

- Conversion & E-Commerce Optimization Evaluate whether advertising and product-page messaging are aligned. Review product images, videos, headlines, descriptions, and calls to action. Identify opportunities to improve the customer journey from content → product page → purchase.

Review

Amazon product creative and content.

Evaluate

TikTok Shop product presentation and identify opportunities to improve conversion.

- Paid Media & Creative Support Review existing paid advertisements. Identify opportunities to repurpose successful organic or creator content into paid ads. Recommend creative concepts for Meta and TikTok. Connect paid media insights back to TikTok Shop and influencer strategies. Help develop creative testing ideas. Analyze creative performance and recommend improvements.
- Data, KPIs & Performance You will use data to make decisions, but this is not a purely analytical role. You should be comfortable tracking and interpreting metrics such as: GMV, Revenue, Conversion rate, Orders, Traffic, Average order value, Creator-generated revenue, Creator posting frequency, Content performance, CTR, CPC, CPA, ROAS, Video retention, Engagement, Product-level conversion, 8) Testing & Growth Initiatives Test new TikTok Shop strategies. Test creator approaches. Test content angles and hooks. Test offers and promotions. Test product positioning. Test creative formats. 2+ years of experience in digital marketing, e-commerce, TikTok Shop, influencer marketing, growth marketing, or a related field. ~ Strong understanding of short-form content and social media marketing. ~ Ability to analyze performance data and turn it into actionable decisions. ~ Strong marketing judgment and understanding of customer psychology. ~ Experience growing TikTok Shop Seller Center, Shopify, Amazon, Meta Ads or TikTok Ads.

Experience creating or editing short-form video. Photoshop, CapCut, Premiere Pro, Canva, or similar creative tools. DTC or consumer brand experience. Performance-based bonuses tied to measurable results. ~ Fully remote role with flexible hours around 9 AM to 6 PM Eastern. ~ Opportunity to make a measurable impact on a growing DTC brand. ~ Paid time off and company holidays. ~ Long-term growth opportunity as the TikTok Shop channel expands.

📌 E-Commerce Marketing Specialist (TikTok Shop focused) (México)
🏢 Topfoxx
📍 México