We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

Department: Corporate Marketing

Location: Mexico

What you will do:

Hold responsibility for Passengers Acquisition and Retention KPIs

Lead a matrix‑structured marketing team, and interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product

Drive the annual marketing plan of the country, analyzing digital performance, media and car‑branding strategies to optimize the marketing mix

Hold country marketing budget processes

Generate hypotheses and execute tests to drive growth‑hacking initiatives

Lead brand positioning in line with local insights and global brand guidelines

Oversee the creation of effective and culturally relevant creatives for all marketing channels

Identify and nurture partnerships that align with marketing objectives

Perform market and audience research

What we expect from you:

5+ years of digital consumer marketing experience in a general company, 3+ years in a similar role

Experience in leading multi‑cultural teams, preferably in a matrix structure with influence by leadership skills

Experience working with a mobile product,



preferably in the ride‑hailing or similar tech industry

Proven track record of effectively delivering multiple marketing projects in a fast‑paced environment

Hands‑on project management experience, including agency management and direct involvement in tasks when needed

Ability to develop market insights and marketing strategy, and analyze campaign effectiveness

Strong data and analytical skills

English and Spanish on a fluent level

Job Benefits:

Help us challenge injustice by creating fair choices for millions of people across 1,100+ cities in 48 countries.

Develop your professional skills with access to mentoring, career consulting, and learning programs.

Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.

Engage in company‑wide challenges, awards, sports activities, employee‑led social impact and volunteering projects.

Work alongside people who take initiative, speak openly, and challenge themselves to grow.

Improve your language skills through co‑financed courses and internal speaking clubs.

Please note: final benefits may vary by location — country‑specific benefits will be added to the offers later.

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📌 Country Marketing Lead Mexico (Ciudad de México)
🏢 inDrive
📍 Ciudad de México