Work setup: 100% remote (LATAM or North America, max. 3 hours from Mexico City)

Advanced English proficiency (written and spoken) is a hard requirement for this role.

About Meaningful
Meaningful (M8L) is a remote-first growth and product studio. We partner closely with early-stage and scaling startups, helping companies grow their visibility and revenue through SEO, AEO, content, Webflow, Framer, and go-to-market execution — without the overhead of traditional agencies.

Our leadership brings serious Silicon Valley and LATAM experience:

CEO Orlando Osorio: Consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, angel-backed by Michael Seibel (ex-CEO of Y Combinator)

CTO Alberto Sadde: Led engineering at AI-powered companies serving Fortune 100 clients, Oxford PhD dropout who chose to build in the startup world

Web & Growth Director Ana Alida Abdala (Ali): Scaled Konfio (Mexican unicorn) from 50 to 1,000+ employees, performance marketing expert with deep martech capabilities

We are intentionally small: a 35-person team of specialists who have worked with companies like:

Europe: Pearson, BAE Systems, Moonshot Partners

We are deeply embedded in the tech ecosystem:

Official host of Growth Conference (growthconf.com)

Angel investors & LPs in 0bs, Nascent, 500, and Rainforest

Mentors at Endeavor and 500 Startups

Webflow Enterprise Agency

Framer Enterprise Agency

Vercel Partners

Anthropic / Claude Partners (coming soon)

Our Webflow work earned us the 2023 Webflow Community Grant. Learn more: www.m8l.com

About the Role
We are looking for a Jr. or Mid Level SEO/AEO Specialist to join our team. The level will be determined based on your experience and performance throughout the process.

This is a hands-on role. You will work across multiple client accounts — startups, SaaS, and tech companies in the U.S. and LATAM — executing SEO strategy, optimizing content, and driving visibility in the growing field of Answer Engine Optimization (AEO): getting our clients found in AI-driven search results like ChatGPT, Perplexity, and Google AI Overviews.

AI has exposed the cheapness of content that was always cheap — the copycat stuff, the keyword-stuffed noise. At the same time, it has created unprecedented opportunities for those who know how to work smarter and build visibility that actually sticks. That is the kind of work you will be doing here.

You will work directly with our directors and senior team. This is a real opportunity to grow fast if you are curious, proactive, and take ownership of your work.

Your Growth Path at Meaningful
Months 1-12: SEO / AEO Specialist (Jr. or Mid)
Master SEO and AEO fundamentals, work directly with Orlando and Ali, execute across multiple client accounts, and develop your analytical and client communication skills.

Months 12-24: Senior SEO / AEO Specialist




Take on strategic SEO/AEO ownership, lead technical audits and implementations, specialize in AI search platforms, and develop programmatic SEO strategies.

Months 24-36: SEO / AEO Manager
Lead the SEO/AEO service line, manage a team of specialists, own revenue targets, and build proprietary methodologies and thought leadership.

What You'll Do

Conduct keyword research to identify content opportunities and search gaps

Analyze competitors to surface fresh SEO angles for our clients

Support content cluster strategies, topic maps, and editorial calendars

Contribute to website audits and monitor SERP performance over time

On-Page Optimization

Optimize meta titles, descriptions, headers, and on-page elements for target keywords

Strengthen internal linking structures and site architecture

Implement schema markup to improve how search engines understand content

Review and optimize landing pages and blog posts based on data and best practices

AEO & AI Search Visibility

Research and apply AEO techniques to help clients appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews)

Identify and optimize content formats that perform well in answer engines: FAQs, structured definitions, comparison content

Track client visibility across LLM-driven search surfaces and report on trends

Stay ahead of how AI is changing search behavior and bring findings to the team

Analytics & Reporting

Monitor organic traffic, keyword rankings, and on-page performance using GSC and Ahrefs

Prepare weekly and monthly performance reports for clients and directors

Use data to identify what is working, flag opportunities, and inform strategy

Participate in weekly client calls and contribute updates on ongoing initiatives

Collaborate with content, design, and Webflow/Framer development teams

Keep work organized in ClickUp and communicate proactively via Slack

About You
Must-Haves

1-3 years of experience in SEO or a closely related digital marketing role

Working knowledge of Google Search Console and at least one of: Ahrefs or SEMrush

Basic to intermediate understanding of on-page SEO: metadata, headings, internal linking, schema

Advanced English: you write clearly, join calls confidently, and communicate with English-speaking clients without friction — this is non-negotiable

Conversational to advanced Spanish (bilingual strongly preferred)

Comfortable with Google Docs and Sheets for analysis and reporting

Organized,



deadline-conscious, and able to juggle multiple projects at once

Full-time availability, with a 1-month paid trial period

Based within 3 hours of Mexico City time zone

High Agency & Learning Orientation
We are not hiring for where you are today. We are hiring for where you are going — and we are committed to getting you there. The right candidate:

Researches relentlessly, experiments fearlessly, and documents generously

Is energized by ambiguity and excited to build something from scratch

Takes full ownership: when something is not working, you fix it

Believes "I don't know yet" is the start of learning, not an excuse

Is excited about AEO and AI search even without prior professional experience in it

Has hands-on curiosity with AI tools: ChatGPT, Claude, or similar

Nice-to-Haves

Familiarity with AEO, GEO, AI search optimization, or LLM visibility concepts

Experience with Screaming Frog, Clearscope, Looker Studio, or GA4

Experience with Webflow, Framer, or Shopify CMS

Background in content writing or SEO copywriting

Basic understanding of technical SEO (crawlability, indexing, Core Web Vitals)

Experience in agency, startup, or tech company environments

Proficiency in ClickUp, Slack, or Notion

Why Join Us?

100% remote — coworking spaces available in Mexico and Argentina

Competitive salary in USD, with growth-based increases as you level up

Adaptable hours and laid-back Fridays — we focus on outcomes, not fixed schedules

Weekly conversational English/Spanish classes with a dedicated instructor

Access to courses and certifications in SEO, AEO, analytics, and more

Office hours with external mentors across SEO, UX copywriting, analytics, and design

Direct access to directors who have scaled unicorns and built successful products

Diverse team across LATAM, the U.S., and Europe

Direct impact on scaling startups — no bureaucracy, no bloat

What a Typical Week Looks Like

Mondays: Weekly planning, task org in ClickUp, SEO/AEO office hours

Tue-Thu: Client calls, content reviews, optimization work, cross-team collaboration

Hiring Process

Step 1: Application and quick screening

Step 2: Interview with our directors and SEO team

Step 3: Paid 2-week trial period to showcase skills and team fit

Step 4: Full hire

We respond to all applicants within 7-14 business days and will let you know either way. Payments are processed through OnTop, regardless of your country of residence.

Questions? Email [email protected] with "SEO/AEO Specialist" in the subject line.

www.m8l.com

Meaningful values diversity and inclusion. We encourage applications from people of all backgrounds, experiences, and perspectives. If you are excited about this role but don't meet every qualification, we still want to hear from you.

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📌 SEO / AEO Manager (Ciudad de México)
🏢 Meaningful | Growth Marketing
📍 Ciudad de México