21 ago
|
Remote Hero
|
México
21 ago
Remote Hero
México
?: Growth Marketing Specialist - CS0812
? Location: Remote - Must work Eastern Time hours
? Contract Type: Full-Time
? Compensation: $1,800 USD per month
? Working Hours: Monday to Friday, 9:00 AM – 6:00 PM EST
About the Client
A technology-forward financial services firm focused on credit education and dispute tracking. They use cutting-edge tools to streamline the credit repair journey for both B2B and B2C clients — and they're looking for a high-ownership professional to build, optimize, and scale their internal automation ecosystem.
About the Role
We're looking for an experienced Growth Marketing Specialist to own our lead generation engine end to end, from paid ads and outbound prospecting through funnel building, CRM/automation execution, and channel partner development. This is a hands-on, execution-focused role for someone who can take ownership of multiple channels with minimal oversight.
This role replaces work currently split across outside contractors. You'll be taking direct, full-time ownership of functions we've been running through agency partners, so this is a build-and-own position, not a support seat.
Key Responsibilities
- Set up, launch, and manage Meta (Facebook/Instagram) ad campaigns: targeting, creative rotation, budget management, and ongoing optimization.
- Build and optimize marketing funnels (landing pages, opt-ins, nurture sequences) designed to convert traffic into qualified leads.
- Serve as our Go High Level (GHL) expert, building workflows, automations, pipelines, and campaigns within the platform.
- Manage and execute LinkedIn marketing, organic and/or paid strategies to grow visibility and generate inbound interest.
- Work within Apollo for outbound prospecting, list building, and sequence management.
- Develop and manage channel partner strategy, including outreach, relationship tracking, and reporting on partner-sourced pipeline.
- Oversee our SMS/texting outreach campaign, working with our outside vendor to manage cadence, messaging, and performance.
- Monitor campaign performance across channels and report on key metrics (CPL, conversion rates, funnel drop-off, partner attribution, etc.).
- Continuously test and refine ad creative, targeting, and funnel copy to improve performance.
Required Skills & Expertise
- 3+ years of hands-on experience in performance/growth marketing, ideally combining paid ads, funnels, and CRM/automation (5+ years preferred)
- Proven expertise with Meta Ads Manager, able to set up and run campaigns independently with no ramp-up time
- Strong funnel-building skills, comfortable designing and launching landing pages and nurture flows
- Go High Level mastery, this is a must-have, not a nice-to-have
- Working knowledge of Apollo for outbound prospecting and sequencing
- LinkedIn marketing experience, organic content strategy and/or LinkedIn ads
- Experience developing or managing partner/referral programs is a strong plus
- Ability to work full-time Eastern hours
- Self-directed, comfortable owning multiple channels end to end with minimal hand-holding.
? How to Apply:
Our recruitment process is designed to ensure the right fit for you and our team. Here's what to expect:
- Complete the application form: https://airtable.com/appOWPxckxVIjvMdu/pagy70vUZTFTvcYsD/form
- Screening interview with our recruitment team
- Interview with the client
- Final decision – some candidates may have a second client interview before an offer is made
- We're looking forward to learning more about you! ?
📌 Growth Marketing Specialist (México)
🏢 Remote Hero
📍 México