21 ago
|
Msd
|
Ciudad de México
21 ago
Msd
Ciudad de México
Job Description
Role Purpose
Define and execute the Mexico Companion Animals BU strategy, translating market opportunities into a clear commercial, marketing and technical agenda, competitive priorities and measurable growth plans.
Lead the BU with a strong enterprise mindset, connecting marketing, sales, technical, supply, finance and support functions to win as one team.
Strengthen customer relevance by building tailored solutions for veterinary practices, key accounts, distributors and strategic partners in the Mexican market.
Key Responsibilities
Mexico market strategy and growth
Own the Companion Animals BU strategy and PL for Mexico, including portfolio priorities, execution roadmap, resource allocation, growth ambition and sustainable financial performance.
Identify market opportunities, competitive dynamics, customer needs and key segments to protect and expand market share.
Ensure robust business planning, forecasting/demand planning, PL management and performance management across the BU,
applying structured thinking to convert complex market dynamics into clear priorities, decisions and execution plans.
Commercial leadership and execution
Drive commercial excellence across sales, marketing and brand building, ensuring sales force effectiveness and disciplined execution of brand plans, customer segmentation and channel strategies.
Lead initiatives that increase customer engagement, improve demand generation and strengthen conversion in the field, including launch excellence for new products and strategic campaigns.
Partner with key accounts, distributors, veterinary groups and relevant stakeholders to build long-term, value-creating relationships, applying a key account mindset to prioritize opportunities and unlock mutual growth.
Portfolio and customer impact
Accelerate growth of strategic companion animal portfolios, including vaccines, pharmaceuticals and priority therapeutic areas aligned with Mexico needs.
Translate technical and scien
📌 Companion Animals Business Unit Director Mexico (Ciudad de México)
🏢 Msd
📍 Ciudad de México