Growth Marketing Director | LATAM (México)

Growth Marketing Director | LATAM (México)

21 ago
|
Backblaze External Website
|
México

21 ago

Backblaze External Website

México

About Backblaze
Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.
Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud — managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.
But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking a Growth Marketing Director to join our team.
About The Role




The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.
What You’ll Do:
Top-of-Funnel Strategy
Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
Product-Led Growth
Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff d

📌 Growth Marketing Director | LATAM (México)
🏢 Backblaze External Website
📍 México

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