Performance Creative Strategy | Paid Social | Growth Marketing | Creative Testing

Role Overview
One of our clients is looking for a Performance Creative Strategist / Paid Media & Creative Strategy Manager to bridge paid media, creative strategy, consumer insights, and performance analytics.
The adecuado candidate is a hands-on DTC or consumer brand growth marketer with strong paid social experience, particularly Meta, and a proven track record of using creative testing and performance data to drive customer acquisition and profitable growth.

Experience: 7+ years

Key Responsibilities

Media & Growth Optimization
Own performance across key customer acquisition channels, including Meta and other paid social platforms.
Monitor campaign performance and identify opportunities to improve efficiency, scale, and ROAS.
Partner with leadership to establish growth objectives, investment priorities, and performance expectations.
Evaluate creative performance alongside media performance to identify opportunities for optimization.

Creative Performance Analysis




Conduct creative performance audits using metrics such as hook rate, hold rate, CTR, CPA, and ROAS.
Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution.
Build reporting frameworks that translate performance data into actionable creative recommendations.
Develop hypotheses and testing strategies to improve creative effectiveness and customer acquisition.

Creative Strategy & Testing
Develop clear creative briefs based on consumer insights, channel learnings, and performance data.
Build structured testing roadmaps covering concepts, hooks, formats, messaging, offers, and creative angles.
Partner with creative teams, content creators, designers, copywriters, agencies, and influencers to execute creative briefs.
Establish repeatable processes for capturing and applying creative learnings to future campaigns.

Cross-Functional Collaboration
Act as the connection point between media

📌 Performance creative Strategist (México)
🏢 Quikr
📍 México