Join us and experience the essence and culture of Asia at the ultra-luxury Banyan Tree resort.

Apply for the position of: DIGITAL MARKETING MANAGER MULTI-PROPERTY

Job Objective

Lead the execution and continuous optimization of all digital marketing initiatives, ensuring that every online interaction reflects the sophistication, authenticity, and emotional connection expected of a premier luxury hotel brand.

This is more than a marketing role: it’s about translating a physical destination into a digital experience that inspires desire and connection.

The Digital Marketing Director plays a key role in bringing the philosophy of Banyan Tree, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a genuine sense of belonging.

Requirements

- Fluency in English and Spanish.
- Solid knowledge of the role.
- Education: Bachelor’s degree in a related field.
- Advanced analytical skills with experience using Google Analytics and reporting tools.
- Experience managing agencies and stakeholders from different departments.
- Strong visual sensibility and understanding of luxury brand identity.
- Highly organized, meticulous, and capable of managing multiple projects simultaneously.

Key Responsibilities

- Digital strategy and brand positioning
- Lead and oversee digital marketing initiatives, including the brand’s websites, paid media, SEO/SEM, CRM, email marketing, and social media.
- Ensure that all digital touchpoints reflect the brand’s luxury positioning, visual identity,



and narrative.
- Collaborate with revenue, sales, public relations, operations, spa, wellness, food and beverage, and brand teams to ensure alignment and commercial impact.
- Website optimization and guest journey
- Continuously optimize website content, user experience, and performance to improve conversion.
- Ensure that all guest-facing information (offers, experiences, dining, spa, seasonal promotions) is accurate and up-to-date.
- Identify opportunities to improve the booking process and increase direct revenue contribution.
- Performance marketing and analytics
- Oversee and evaluate the performance of digital campaigns on Google Ads, Meta, retargeting platforms, and other channels.
- Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
- Generate actionable insights to drive continuous optimization and improve ROI.
- Collaborate with external agencies to ensure strong campaign performance and strategic alignment.
- Digital content and assets, CMS, and digital ecosystems.

We Offer

- Meals.
- Social Security.
- Life Insurance.
- Savings Plan.
- Career Development.
- Employee Transportation.
- Benefits exceeding legal requirements.
- Major Medical Expense Policy.

For More Information, Contact Us At [email protected] [email protected]

Phone: (phone hidden) Ext: 7600 / 7613

Location: Blvrd Cabo Marqués Lote 1, Punta Diamante, 39907 Acapulco de Juárez, Gro

📌 DIGITAL MARKETING MANAGER (Isla Guadalupe)
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