Join #GenteViva and let’s fly higher together ✈️

Viva is the leading ultra-low-cost airline in the Americas, recognized as one of the most preferred, fun, and profitable airlines, with the youngest fleet in Latin America and one of the fastest-growing fleets worldwide.

We foster a culture of inclusion, passion, and transparency by challenging traditional ways of working, redefining the industry, and committing ourselves to service excellence and passenger safety.

Position: CRM Martech Lifecycle

This position will be responsible for designing and executing a personalized 1:1 communication strategy for Doters members throughout their entire lifecycle—from onboarding and activation to retention and reactivation. We are looking for an autonomous, analytical, and highly hands-on professional capable of turning behavioral data into relevant communications that increase engagement, reduce churn, and generate greater value for our members.

Key Responsibilities

Design and manage Lifecycle Marketing strategies for member onboarding, activation, retention, and reactivation.




Manage personalized campaigns across email, push notifications, WhatsApp, SMS, and in-app channels.
Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
Analyze member behavior and develop segments based on value, affinity, frequency, and engagement.
Define and monitor metrics such as CLTV, churn, engagement, and campaign performance.
Design and execute A/B tests to optimize messaging, journeys, channels, and personalization strategies.
Collaborate closely with Data, IT, Product, Marketing, and Growth teams to develop personalized experiences and new CRM capabilities.
Design reactivation strategies for inactive or low-engagement members.
Ensure an appropriate contact strategy that avoids overcommunication while maintaining relevance at every stage of the customer lifecycle.
Communicate results, insights, and recommendations to stak

📌 CRM Martech Lifecycle (Ciudad de México)
🏢 Viva!
📍 Ciudad de México