21 ago
|
Idt
|
Ciudad de México
21 ago
Idt
Ciudad de México
IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
IDT is looking for a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
The interview process will be conducted in English
What You'll Do:
Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
Identify areas of improvement by analyzing performance data and converting insights into clear actions
Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mo
📌 Performance Marketing/Growth Manager (Ciudad de México)
🏢 Idt
📍 Ciudad de México