Your Epic Quest as Our Growth Marketing Maestro
This is the third person in marketing. There's a brand, a message, a pipeline of content, and an early martech stack - but no one operating the engine underneath it. You'll build that engine, then run programs through it.

You will own how Penguin Ai generates, measures, and converts demand. Not one channel. The function.

We are not looking for someone to run the playbook they ran at their last three companies. The standard B2B demand engine - gated PDF into MQL into nurture into a sales handoff - was built for a buying process that no longer exists. We want someone who knows that, has already stopped doing it, and can show us what they replaced it with. If the answer to every problem is a webinar and a LinkedIn lead gen form, this is the wrong role.
Your First 90 Days: The Mission Briefing
This is a build role before it is a growth role. Early work is unglamorous and load-bearing:
Fix the data. Audit and rebuild HubSpot so it is accurate - lifecycle stages, lead source, routing, deduplication, and campaign attribution




Operationalise the ICP. Turn the persona model and MQL scoring matrix that already exist on paper into something the system actually runs on
Stand up account-level reporting. A standard lead-volume MQL model does not work against a named-account motion - build one that does
Expand paid. Take it beyond the existing brand protection campaign
Ship a report everyone trusts. A weekly pipeline and program report that marketing and sales actually agree on
Your Day-to-Day Superpowers: What You’ll Actually Do:
Marketing operations and the martech stack. HubSpot as system of record - lifecycle stages, lead routing, scoring, data hygiene, CRM sync, campaign structure, and the reporting sales actually trusts
Paid media. Search, LinkedIn, retargeting, and account-based display - strategy, execution, budget, and results
Attribution and pipeline reporting. Building a defensible picture of what creates pipeline in a ma

📌 Marketing Growth Manager (México)
🏢 Penguin Ai
📍 México