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Growth Marketing Specialist
Vertical: Marketing
Location: Remote - Philippines, Eastern Europe, and Latin America
USD Salary: Negotiable based on experience
The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts,



validate hypotheses, and scale what works.
KEY RESPONSIBILITIES
Develop and execute growth experiments across acquisition, activation, retention, and referral channels.
Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).
Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.
Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.
Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.
Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.
Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.
Build and maintain dashboards to track key growth metrics and experiment results.
Research and implement new growth channels, tools, and

📌 Growth Marketing Specialist | Talent Marketplace (México)
🏢 Lago
📍 México