Brand Manager – Teamfight Tactics

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and competitive mastery at the heart of the game while growing a passionate general community around it.

As a Brand Manager II for Teamfight Tactics, you will primarily lead publishing and brand marketing efforts for TFT Esports (approx. 80% of your scope) while supporting broader TFT publishing initiatives and evergreen brand priorities (approx. 20%). You'll help strengthen TFT's competitive identity through integrated campaigns, compelling storytelling, and player-first experiences that celebrate the game's global esports ecosystem. 80% Esports / 20% Game

This is a highly collaborative role that works across Creative, Communications, Social, Regional Publishing, Esports Product, Broadcast, Community,



and Production teams to deliver impactful campaigns that grow fandom and support business outcomes.

You will report to the Senior Manager, Brand Marketing and this role can be based in Mexico city or LAX.

Responsibilities

Brand Strategy & Campaign Leadership

Steward the TFT Esports brand by developing marketing and communications strategies that strengthen its competitive identity and deepen player fandom.
Lead integrated global marketing campaigns for esports events, tournaments, and competitive moments, from brief through launch, measurement, and retrospective.
Translate player and audience insights into compelling creative briefs, campaign strategies, and marketing plans.
Support broader TFT publishing initiatives throughout the year, contributing to game campaigns and evergreen brand priorities beyond the esports calendar.

Cross-Functional Collaboration & Global Publishing

Partner with Esports Product, Broadcast, Competitive Operations, Social, Communit

📌 Brand Manager – Esports Teamfight Tactics (León)
🏢 Riot Games
📍 León