Job Description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About The Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.





You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About The Role

Lead cultural insight initiatives that identify emerging shifts, tensions and opportunities relevant to consumers, brands and categories. Translate cultural, societal and behavioral signals into clear implications for brand strategy, innovation and consumer engagement, partnering with Marketing and cross-functional teams to strengthen future-facing, culturally relevant business decisions. Establish the PR agenda for the brand, rooted in culturally relevant insights.

Market Context

Mexico is one of Diageo's priority growth markets and a strategically important operation globally, offering significant opportunities across premium spirits. The market is shaped evolving consumer preferences, digital transformation, and increasing expectations a

📌 Culture and Entertainment Insights Manager (Ciudad de México)
🏢 Diageo
📍 Ciudad de México