**Spines: #1 Fastest-Growing Book Publishing Platform in the U.S.**
At **Spines**, we're proud to be changing the book publishing game for American and Canadian authors.
Since our founding in ****, our mission has been to remove barriers and provide quick, convenient services that are tailored to each author's unique needs.
And we achieve this by leveraging cutting-edge AI technologies that streamline the publishing process.
As our business grows, we are looking for a **General Manager (GM)** to lead our Mexico-based sales operation.
This role oversees a high-performing, English-speaking team of ***** sales agents who work directly with U.S. clients.
The team's focus is to close deals — no lead generation, no qualification, just pure, high-quality sales execution.
As GM, you will be responsible for all aspects of site management: team leadership, performance oversight, process execution, culture building, and alignment with Spines' U.S. revenue goals.
**Location**: On-Site, Mexico (Mexico City or Guadalajara preferred)
**You Are**:
A hands-on, metrics-obsessed sales leader with a proven track record managing call center or telesales teams.
You excel at coaching agents to close, building structure for scale, and creating a culture of accountability and growth.
You thrive in high-velocity, English-speaking environments and are passionate about developing talent.
**What You Will Do**
- **Lead and manage a team of ***** English-speaking sales agents**, focused exclusively on closing sales with U.S.based prospects.
- **Drive revenue performance** across all key KPIs, including deal close rate, conversion, call efficiency, and average deal value.




- **Oversee daily operations** of the sales floor — from agent workflows to shift coverage to team morale.
- **Coach agents directly** through 1-on-1s, call reviews, live feedback, and structured training programs.
- **Recruit and onboard top-tier sales talent** to grow the site and maintain a pipeline of high performers.
- **Monitor and optimize CRM performance** (HubSpot or equivalent), ensuring all data and call activities are tracked and leveraged.
- **Align your site with HQ** in terms of sales goals, client experience standards, and strategic initiatives.
- **Foster a winning, collaborative sales culture**, built on performance, accountability, and continuous improvement.
**Requirements**:
- 5+ years of experience managing U.S.facing inside sales or call center teams (B2C preferred).
- Proven success in running outbound/inbound sales floors with agents closing deals daily.
- Native or near-native English fluency.
- Strong experience with CRM systems and sales dashboards (HubSpot, Salesforce, etc.).
- Excellent leadership, coaching, and team-building skills.
- High emotional intelligence and ability to lead through motivation and structure.
- Strong data literacy — ability to interpret reports and translate them into clear actions.
- Familiarity with U.S. consumer behavior; publishing or creative industry knowledge is a bonus.
**Application Instructions**
- An updated resume highlighting relevant sales leadership roles.
- A brief cover letter describing your leadership style and what excites you about joining Spines.
- Performance data or highlights from previous sales teams you've managed (if available).
Pay: $7,****** - $15,****** per month
**Experience**:
- sales leadership: 5 years (preferred)
**Language**:
- English (required)

📌 General Manager, Sales And Operations (Xico)
🏢 Spines
📍 Xico