Performance Creative Strategy | Paid Social | Growth Marketing | Creative Testing

Role Overview

One of our clients is looking for a Performance Creative Strategist / Paid Media & Creative Strategy Manager to bridge paid media, creative strategy, consumer insights, and performance analytics.

The adecuado candidate is a hands-on DTC or consumer brand growth marketer with strong paid social experience, particularly Meta, and a proven track record of using creative testing and performance data to drive customer acquisition and profitable growth.

Experience: 7+ years

Key Responsibilities

Media & Growth Optimization

- Own performance across key customer acquisition channels, including Meta and other paid social platforms.
- Monitor campaign performance and identify opportunities to improve efficiency, scale, and ROAS.
- Partner with leadership to establish growth objectives, investment priorities, and performance expectations.
- Evaluate creative performance alongside media performance to identify opportunities for optimization.

Creative Performance Analysis

- Conduct creative performance audits using metrics such as hook rate, hold rate, CTR, CPA, and ROAS.
- Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution.
- Build reporting frameworks that translate performance data into actionable creative recommendations.
- Develop hypotheses and testing strategies to improve creative effectiveness and customer acquisition.

Creative Strategy & Testing
- Develop clear creative briefs based on consumer insights, channel learnings, and performance data.
- Build structured testing roadmaps covering concepts, hooks, formats, messaging, offers, and creative angles.
- Partner with creative teams, content creators, designers, copywriters, agencies, and influencers to execute creative briefs.




- Establish repeatable processes for capturing and applying creative learnings to future campaigns.

Cross-Functional Collaboration
- Act as the connection point between media buying, creative development, analytics, and creator/affiliate marketing.
- Partner with internal teams and external agencies to align messaging, creative priorities, and testing strategies.
- Establish a complete performance feedback loop: Performance Data → Creative Insights → Brief → Development → Testing → Optimization → Scale.

Required Qualifications

- 7+ years of experience in performance marketing, growth marketing, creative strategy, or a related field.
- Proven track record of scaling customer acquisition within a DTC, e-commerce, or consumer brand environment.
- Hands-on experience managing paid social campaigns, particularly Meta Ads.
- Strong experience developing creative testing frameworks and continuous optimization programs.
- Strong analytical and problem-solving skills with the ability to translate performance data into actionable creative strategies.
- Strong understanding of creative and media performance metrics, including CTR, CPA, ROAS, hook rate, and engagement metrics.
- Experience working with creators and creative teams, including designers, copywriters, content creators, agencies, and brand teams.

Preferred Qualifications

- Experience with high-growth, digitally native, founder-led, or founder-influenced consumer brands.
- Experience with subscription, e-commerce, or repeat-purchase business models.
- Familiarity with Meta, TikTok, Google, Shopify, Amazon,



and marketing attribution platforms.
- Experience managing creative testing at scale across multiple messages, formats, creators, and audience segments.
- Strong understanding of consumer psychology and direct-response creative principles.

Ideal Candidate Profile The strongest candidates will have worked at the intersection of:
- Performance marketing
- Paid social
- Direct-response creative
- Creative strategy
- Consumer psychology
- Growth analytics
- Creator and influencer marketing

The ideal candidate is not solely a traditional media buyer or traditional creative strategist. They should be comfortable using performance data to identify what is working, translating those insights into creative direction, and building a disciplined experimentation process.

What Success Looks Like

Within the first six months, the successful candidate will:
- Establish a repeatable creative testing framework with clear hypotheses, learning agendas, and decision rules.
- Increase the velocity and quality of creative experimentation across paid social and acquisition channels.
- Improve the connection between creative performance insights and asset development.
- Drive improvements in acquisition efficiency through stronger creative and testing discipline.
- Create stronger alignment between media, creative, analytics, and affiliate channels.
- Build a scalable customer acquisition engine capable of supporting continued growth.

Core Skills

- Performance Marketing | Paid Social | Meta Ads | Creative Strategy | Performance Creative | DTC Marketing | Growth Marketing | Creative Testing | Direct Response Marketing | Customer Acquisition | ROAS | CPA | CTR | Consumer Psychology | Creative Analytics | Influencer Marketing | Creator Marketing | E-commerce | Shopify | TikTok Ads | Google Ads | Marketing Attribution

📌 Performance creative Strategist (México)
🏢 Quikr
📍 México