SHEGLAM is a fast-growing integral beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a Senior Marketing Manager to lead our regional marketing strategy and strengthen SHEGLAM’s presence across the market.

What You’ll Do:

Develop and execute SHEGLAM’s marketing and brand strategy across LATAM, aligned with regional business objectives.
Lead the annual regional marketing plan, including integrated online and offline campaigns.
Partner with Category and GTM teams to develop local product launches, campaigns, and communication strategies.
Plan and execute offline beauty and retail activations, including exhibitions, in-store promotions, consumer events, and brand experiences.
Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets.
Manage marketing agencies, media partners, event agencies, and other external partners.
Own and optimize the regional marketing budget, tracking campaign performance, ROI, and investment efficiency.




Build and strengthen SHEGLAM’s brand image and regional marketing assets, ensuring global brand consistency while adapting to local consumer and market trends.
Monitor beauty, consumer, and competitive trends across LATAM to identify new opportunities for brand growth.

What We’re Looking For:

5+ years of marketing experience, ideally within beauty, cosmetics, FMCG, retail, or consumer brands.
Proven experience developing and executing marketing strategies across Latin America.
Strong background in brand marketing, integrated campaigns, retail activations, and consumer marketing.
Experience managing agencies, budgets, campaigns, and multiple stakeholders.
Strong project management, negotiation, communication, and collaboration skills.
Data-driven mindset with the ability to measure campaign performance and optimize marketing investment.
Fluent English is required (Chinese is a plus)
Proactive, adaptab

📌 Senior Marketing Manager | SHEGLAM (Ciudad de México)
🏢 SHEIN
📍 Ciudad de México