Prospecting & Lead Generation Specialist (B2B, Apollo & Sales Navigator Expert) - 100% Remote

Apply here: https://wisevas.io/work-with-us

Are you experienced in building targeted prospect lists and running cold outbound campaigns from start to finish? Do you know how to use LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar platforms to identify the right decision-makers and turn cold prospects into qualified conversations?

We're looking for a Prospecting & Lead Generation Specialist to support a fractional CFO firm serving founder-led businesses across real estate, professional services, and technology-enabled companies. This is a hands-on outbound prospecting role, not an account management, customer success, or general administrative position.

About the Role

You'll be responsible for building and maintaining targeted prospect lists, executing cold outreach through LinkedIn and email, managing multi-touch follow-up sequences, qualifying responses, and booking discovery calls directly into the founder's calendar.

This role is idóneo for someone who has personally built lead lists, researched prospects, run outbound sequences, and managed the prospecting process end-to-end. You won't be responsible for pitching or closing deals — your focus is creating a consistent pipeline of qualified opportunities.

The position is approximately 20 hours per week, fully remote, with some daily overlap with U.S. Eastern Time business hours.

Responsibilities

- Build and maintain targeted B2B prospect lists based on a defined Ideal Client Profile (ICP).
- Use LinkedIn Sales Navigator to identify companies, decision-makers, and qualified prospects.
- Use Apollo, ZoomInfo, or similar sales intelligence platforms for list building, prospect research, and contact enrichment.
- Run cold outbound campaigns through LinkedIn and email.
- Build and execute consistent multi-touch outreach and follow-up sequences.
- Personalize outbound messaging based on prospect and company research.
- Qualify inbound responses generated through outbound campaigns.




- Book qualified discovery calls directly into the founder's calendar.
- Maintain accurate and organized prospect data in Excel, spreadsheets, or CRM systems.
- Track lead status, outreach activity, follow-ups, and pipeline progression.
- Report weekly on outreach volume, response rates, engagement, and booked discovery calls.
- Continuously refine targeting, lists, and outreach execution based on campaign performance.
- Take ownership of the outbound prospecting process with minimal day-to-day supervision.

What We're Looking For

- 2–3+ years of proven experience in lead generation, B2B prospecting, cold outreach, SDR, BDR, or a similar outbound-focused role.
- Real, hands-on experience building prospect lists from scratch, not simply working leads already provided by a company.
- Someone who has personally built target lists and run outbound sequences in Sales Navigator, Apollo, ZoomInfo, or similar
- Hands-on experience using LinkedIn Sales Navigator, including building, filtering, and saving targeted lead searches.
- Experience using Apollo, ZoomInfo, or similar sales intelligence and lead enrichment platforms.
- Proven experience personally executing cold email and LinkedIn outreach sequences.
- Strong understanding of outbound sequencing, follow-up cadence, prospect research, and lead qualification.
- Ability to identify the right companies and decision-makers based on an ICP.
- Experience maintaining lead pipelines and prospect data in Excel, spreadsheets, or CRM systems.
- Excellent written English, with the ability to write professional outbound messages.
- Highly organized, self-directed,



and comfortable working independently.
- Results-oriented mindset with an understanding of outbound metrics such as outreach volume, response rates, engagement rates, and booked meetings.
- Experience prospecting into real estate, property management, professional services, or B2B financial services is a strong plus.
- Availability for some daily overlap with U.S. Eastern Time business hours.

Do NOT Apply If

- Your background is primarily in Account Management, Customer Success, or Customer Service without significant cold prospecting experience.
- You have only worked leads that were already provided to you and have not personally built targeted prospect lists.
- Your experience is primarily updating or logging activities in a CRM rather than actively sourcing prospects.
- You have never personally run cold email or LinkedIn outreach campaigns.
- You do not have hands-on experience with LinkedIn Sales Navigator.
- You have no experience with Apollo, ZoomInfo, or similar prospecting/list-building platforms.
- You are unfamiliar with outbound sequences, multi-touch follow-ups, and cold prospecting strategies.
- You prefer account management or relationship management over proactive outbound prospecting.
- You require constant supervision or detailed instructions to execute your daily outreach.
- You are uncomfortable being measured on outreach volume, response rates, engagement, and booked discovery calls.

Apply here: https://wisevas.io/work-with-us

This is an external position to work with a WiseVAs client. Considering that the management of job positions is entirely handled by the hiring companies, and that WiseVAs operates solely as an intermediary between the candidate and the hiring company, the submission of applications does not guarantee employment. Similarly, candidates acknowledge and authorize the storage of resumes and applications in WiseVAs's database, as well as the receipt of messages, emails, and calls regarding future job opportunities.

📌 Prospecting & Lead Generation SpecialistB, Apollo & Sales Navigator Expert) - 100% Remote (México)
🏢 WiseVAs | Virtual Assistants
📍 México