Benefits:
Competitive package with performance-based incentive At
Winnrz UK , we're redefining retail with our
“Shop & Win”
experience — turning everyday shopping into exciting moments where customers have the chance to win. Backed by
Idealz Holding , a integral leader in the retail-rewards space with a presence across 4 continents and over
£85 million in prizes awarded , Winnrz is building a bold, disruptive brand for the UK market. We're looking for someone who doesn't just
manage social media
— we're looking for someone who wants to
make waves. Role Description
As
Social Media Lead , you will be the driving force behind Winnrz's social presence across every major platform. This is a
senior individual contributor role. We're looking for someone who can
think it, believe it, build it, execute it, measure it, and make it happen
— end to end. You'll own the strategy and execution across our social channels, while working closely with Creative, Marketing, Performance, CRM, Product, and Commercial teams. We want someone who is willing to
roll up their sleeves and go above and beyond
— someone who can spot an opportunity on Tik Tok in the morning, turn it into a concept, get creators involved, produce the content, activate UGC, amplify it through PR and influencers, publish it, measure it, and immediately figure out what to do next. You'll have the autonomy to experiment, challenge conventional thinking, create new formats, and build a social presence that gets people talking. This is a role for a builder, not a coordinator. What You’ll Be Doing
Own the
end-to-end social media strategy and execution
for Winnrz across Tik Tok, Instagram, You Tube, Linked In, X, and emerging platforms. Build a social strategy that drives
brand awareness, cultural relevance, engagement, community, and commercial growth. Be hands-on in developing and publishing content — from idea and scripting through to production, posting, optimisation, and reporting. Create
social-first content formats, franchises, series, and recurring concepts




that audiences want to follow. Identify trends, memes, cultural moments, creators, conversations, and emerging formats and move quickly to turn them into Winnrz opportunities. Build and activate
UGC strategies
that turn customers and creators into storytellers for the brand. Develop and manage
influencer and creator partnerships , identifying talent that can authentically extend Winnrz's reach and relevance. Work on PR to create social moments that generate
earned media, conversation, and brand visibility. Develop content designed to
stop the scroll, drive conversation, encourage sharing, and build community. Own the social content calendar while remaining agile enough to react to culture and trends in real time. Analyse content and channel performance and use data to continuously improve the strategy and execution. Build a clear understanding of
what works, why it works, and how to scale it. Establish social measurement frameworks across reach, engagement, audience growth, content performance, community, and commercial impact. Continuously experiment with new platforms, formats, creators, technologies, and storytelling approaches. Be the
voice of social and culture within the organisation , bringing audience insights and emerging trends into wider marketing conversations. 8–12 years of experience
in social media, content, organic social marketing, brand, or a related discipline. Proven experience building and executing social strategies for
consumer, lifestyle, retail, e-commerce, entertainment, or digital-first brands. Someone who is genuinely
hands-on
and comfortable operating as an individual contributor.



A strong track record of taking ideas from a blank page and turning them into
real campaigns, content, conversations, and results. Deep understanding of
Tik Tok, Instagram, You Tube, Linked In, X , and the wider social ecosystem. Strong understanding of
UGC, influencer marketing, creator partnerships, PR, and social-first storytelling. Exceptional cultural awareness — you naturally know what people are talking about, what is gaining momentum, and what brands should be doing about it. Strong creative instincts and the ability to develop ideas that are
bold, relevant, entertaining, and commercially meaningful. Strong copywriting, scripting, storytelling, and editorial skills. Comfortable being both
the strategist and the doer. Strong understanding of social analytics, audience behaviour, content performance, and optimisation. Commercially minded, with the ability to connect social activity to
brand growth, customer acquisition, engagement, and revenue. Highly entrepreneurial, proactive, and comfortable working at speed. Someone who takes ownership rather than waiting for instructions. Someone who is willing to
go above and beyond, challenge the status quo, and do whatever it takes to make the brand win. Excellent stakeholder management and communication skills. A strong portfolio demonstrating
social campaigns, content, creator work, UGC, or measurable brand growth
is highly desirable. The Process
Initial screening with Global Head of HR Interview with Head of Brand Marketing Interview with General Manager/COO Final interview with CEO Process typically concludes within 4–6 weeks At
Winnrz , you won't be inheriting a social playbook —
you'll be writing it. This is an opportunity to build the social identity of a disruptive UK brand from the ground up and make Winnrz part of the cultural conversation. If you're the kind of person who
sees the opportunity, builds the idea, gets everyone moving, and gets it out into the world
— this could be your role.

📌 Social media lead (Nezahualcóyotl)
🏢 Winnrz
📍 Nezahualcóyotl