Salesforce CDP (Data Cloud) Manager / Senior Manager

Role Summary

The Salesforce CDP (Data Cloud) Manager is responsible for leading the implementation, governance, and optimization of Salesforce Data Cloud solutions. This role focuses on unifying customer data across multiple sources, enabling advanced customer segmentation, personalization, analytics, and activation strategies that drive business growth and customer engagement.

The idóneo candidate will possess strong expertise in Salesforce Data Cloud (Customer Data Platform) and its integration with the broader Salesforce ecosystem, ensuring the successful execution of enterprise customer transformation initiatives.
Key Responsibilities

Lead the implementation, management, and optimization of Salesforce Data Cloud initiatives across business functions.

Define and maintain customer data strategies, data models, identity resolution frameworks, and audience segmentation standards.

Design and manage data ingestion pipelines from CRM platforms, digital channels, marketing tools, data warehouses, and third-party systems.

Create, govern, and maintain unified customer profiles to support personalized customer experiences.

Collaborate with Marketing, Sales, Customer Success, Product, and Analytics teams to define customer engagement use cases.

Develop customer segments, calculated insights, audience activation strategies, and performance measurement frameworks.

Ensure data quality, governance, privacy, security, and compliance standards are enforced throughout the CDP ecosystem.

Integrate Salesforce Data Cloud with Sales Cloud, Service Cloud, Marketing Cloud, and external platforms.

Facilitate stakeholder workshops, business requirement gathering sessions, solution design discussions, and roadmap planning.

Monitor platform adoption, campaign effectiveness, customer engagement metrics, and data utilization KPIs.

Manage onshore/offshore delivery teams, vendors,



and implementation partners.
Required Skills & Experience

Must-Have Skills

Salesforce Data Cloud (Customer Data Platform)

Salesforce CRM Ecosystem

Customer Data Management

Identity Resolution

Audience Segmentation

Customer Journey Analytics

Data Governance & Compliance

Stakeholder Management

Customer Engagement & Personalization Strategies
Salesforce Platform Knowledge

Salesforce Sales Cloud

Salesforce Service Cloud

Salesforce Marketing Cloud

CRM Architecture

API Integrations

Data Warehousing Concepts
Additional Requirements

Proven experience collaborating with business and technical stakeholders to deliver scalable Salesforce solutions.

Strong analytical, communication, and stakeholder management skills.

Experience leading enterprise-scale customer transformation programs.
Preferred Qualifications

Salesforce Data Cloud Consultant Certification

Salesforce Administrator Certification

Salesforce Marketing Cloud Consultant Certification

Experience with: Marketing Cloud Personalization
Salesforce Intelligence Platforms
Customer Journey Platforms

Knowledge of: SQL
Snowflake
Databricks
AWS
Azure
Google Cloud Platform (GCP)

Familiarity with AI-driven customer intelligence, predictive analytics, and customer insights platforms.

Industry experience in: Telecommunications
Media
Retail
Banking, Financial Services & Insurance (BFSI)
Digital Customer-Centric Organizations
Education

Bachelor’s or Master’s degree in: Computer Science
Information Systems
Data Analytics
Marketing Technology
Or a related field
Experience Required

8–12 years of overall experience in: CRM Platforms
Customer Data Platforms (CDP)
Marketing Technology
Data Management Solutions

3–5 years of experience leading Salesforce Data Cloud/CDP implementations.
Location: Mexico

Work Model: Hybrid

Hiring Model: FTE

Client: Grupo Salinas

Pay Rate: Mexico Market

📌 Associate Principal - Architecture (Ciudad de México)
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📍 Ciudad de México