Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with versátil work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
Team Overview:
Role Responsibilities:
- Managing the demand generation process, understanding customer behavior, and improving visuals, messaging, and targeting in communication to enhance results.
- Overseeing the Member Get Member program and other channels for acquisition strategy.
- Designing, executing, and analyzing campaigns focused on acquisition.
- Managing customer onboarding, focusing on delivery, first purchase, and experiences during the first 30 days through personalized and educational communication.
- Researching and benchmarking acquisition strategies.
- Building the product's value proposition and enhancing experience features on the business side.
- Planning seasonality strategies and major campaigns.
- Collaborating with CX/CRM teams to optimize customer experience.
- Identifying opportunities to improve business-critical, end-to-end processes.
- Designing customer feedback programs based on industry trends.
- Analyzing customer behaviors to build strong relationships, understand their goals, and act as a trusted credit card advisor.




- Ensuring project goals align with both customer and Didicard team objectives.
Role Qualifications:
- Bachelor's degree
- Working experience 6+ years in Bank, fintech or financial services
- Have experience working on member get member strategies
- Intermediate proefficiency in SQL
- Strong ability to face and adapt to challenges
- Strong prioritization skills with the ability to be proactive
- Collaboration & negotiation skills
- Proficient written and verbal English communication
- Desire to improve processes and work through ambiguity
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do.
Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven.
We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport.
When we work to help our partners and colleagues win, we win, too.
While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business.
We are people who always want to do the right thing.
Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better.
That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths.
Our differences are what makes us distinct.
We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.
**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
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📌 Growth Manager - Didicard (Credit Card) (Xico)
🏢 Didi Global
📍 Xico