- Design and execute integrated demand generation and go-to-market campaigns.
- Develop Account-Based Marketing initiatives for priority accounts.
- Manage marketing automation and CRM campaign processes.
- Maintain campaign and lead data quality within the CRM.
- Partner with Sales to define and maintain an effective lead-handoff process.
- Track campaign performance and contribution to pipeline.
- Coordinate webinars, trade shows, conferences, and industry events end to end.
- Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
- Coordinate virtual and on-site logistics and work with external vendors.
- Support post-event attendee follow-up and lead-generation activities.
- Develop and execute content strategy focused on brand awareness and lead generation.
- Write, edit, and publish SEO- and AEO-friendly content for the U.S. market.
- Repurpose content across social media, newsletters, campaigns, and other channels.
- Develop case studies, video testimonials, and success stories with Customer Success.
- Create graphics, presentations, and digital assets for campaigns, events, and social media.
- Develop and edit images, infographics, and short-form videos while maintaining brand consistency.
- Manage a strategic social media content calendar focused on LinkedIn, with potential support for Instagram and Facebook.
- Write platform-specific English content and support community engagement.
- Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
- Strengthen marketing attribution, CAC and funnel-performance tracking, reporting, pipeline accountability, content strategy, digital engagement, event playbooks, and the client's North American Senior Living presence.

Requirements

- 3–5 years of hands-on marketing experience across growth marketing, demand generation, digital marketing, content, social media,



and events.
- Experience with U.S. or North American market initiatives strongly preferred.
- Professional/Advanced English, written and spoken.
- Experience with CRM platforms, marketing automation tools, CMS, and social media management tools.
- Demonstrated experience generating or influencing marketing pipeline and discussing measurable campaign results.
- Strong understanding of demand‑generation and lead‑generation strategies.
- Excellent project‑management and organizational skills.
- Experience using AI tools and platforms for marketing.
- Strong written and verbal communication skills.
- Portfolio or examples of marketing, content, campaign, or design work.
- Self‑starter mentality with ownership and accountability.
- Senior Living, healthcare, SaaS, or technology experience is a plus.
- Valid U.S. visa.
- Availability to travel to the United States when required.
- Availability to work schedules aligned with U.S. business hours.

Core Competencies

Demonstrates expertise in demand generation, content strategy, and marketing automation, with a strong focus on campaign performance and lead generation. Proficient in managing integrated marketing initiatives and leveraging CRM platforms to enhance brand awareness and engagement.

Highest-signal resume keywords

- Demand Generation
- Marketing Automation
- Content Strategy
- Project Management
- CRM Platforms

ATS Optimization Keywords

Hard Skills

- Digital Marketing
- Lead Generation
- SEO Content Writing
- Campaign Performance Tracking
- Event Coordination
- Graphic Design
- Social Media Management
- AI Tools for Marketing
- Email Campaigns
- Data Quality Management

Soft Skills

- Strong Communication Skills
- Organizational Skills
- Self-Starter Mentality
- Accountability

Industry Keywords

- Senior Living
- Healthcare
- SaaS
- North American Market

Tools & Technologies

- CRM Platforms
- Marketing Automation Tools
- CMS
- Social Media Management Tools

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📌 Growth Marketing Manager (Centro)
🏢 Jobtailor
📍 Centro