- Support the day-to-day execution and reliability of the marketing automation engine
- Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments
- Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking
- Maintain campaign organization, naming conventions, templates, and subscription types
- Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs
- Monitor email deliverability and compliance, escalating technical issues as needed
- Use approved AI tools for drafting, personalization, testing, and campaign production with human review
- Identify responsible opportunities to automate campaign work with appropriate controls
- Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance
- Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards
- Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization
- Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution
- Document processes, standardize fields, and manage HubSpot access and permissions
- Build, QA, and document A/B tests across emails, landing pages, and forms
- Track learnings and support conversion rate optimization across the funnel

Requirements

- Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting
- HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days




- 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment
- Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation
- Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting
- Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns
- Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution
- Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly
- Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch
- Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment
- Proficient English communication skills, both written and verbal (B2-C1)
- Experience using AI tools to support campaign development, personalization, analysis,



and execution with appropriate human review
- Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology
- Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs
- Experience working with distributed or global teams and supporting integral or multi‑region marketing programs
- Exposure to multi‑touch attribution frameworks
- Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Core Competencies

Proficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest‑signal resume keywords

- HubSpot Marketing Hub Proficiency
- Campaign Management
- Email Marketing
- Data Analysis
- CRM Integrations

ATS Optimization Keywords

Hard Skills

- Workflows
- Segmentation
- Data Management
- Troubleshooting
- Reporting
- A/B Testing
- Campaign Attribution
- Lead Management
- Email Deliverability
- Campaign Optimization

Soft Skills

- Attention to Detail
- Communication Skills
- Time Management
- Problem‑Solving
- Collaboration

Certifications & Qualifications

- HubSpot Marketing Hub Software Certification

Industry Keywords

- B2B SaaS
- Marketing Automation
- Campaign Performance
- Multi‑Touch Attribution
- Data Hygiene

Tools & Technologies

- HubSpot
- ZoomInfo
- Chili Piper
- Zapier
- AI Tools

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📌 Marketing Operations Specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes