English Level:
Professional/Advanced English required
Valid U.S. visa and availability to travel to the United States when required.
About The Role
MezTal is looking for a
creative, organized, and results-driven Growth Marketing Manager
to join our team and work directly with one of our U.S.-based clients in the
Senior Living technology industry
.
In this role, you will own and execute day-to-day marketing initiatives focused on
brand awareness, demand generation, and pipeline growth across the North American market
.
You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.
Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market,
professional English communication skills are required
.
Responsibilities
Demand Generation & Campaigns
- Design and execute integrated demand generation and go-to-market campaigns
- Develop Account-Based Marketing (ABM) initiatives for priority accounts
- Manage marketing automation and CRM campaign processes
- Maintain campaign and lead data quality within the CRM
- Partner with Sales to define and maintain an effective lead-handoff process
- Track campaign performance and contribution to pipeline
Events & Conferences
- Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events
- Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials
- Coordinate virtual and on-site logistics and work with external vendors when necessary
- Support post-event attendee follow-up and lead generation activities
- Occasional travel to U.S. industry conferences or client locations may be required