Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. ​
This role leads Marketing Communications and Brand Strategy for Mexico and LATAM, translating commercial priorities into high-impact brand, digital, and demand generation initiatives. It defines the content roadmap by channel, oversees budget execution and performance analytics, and drives digital transformation to enhance sales effectiveness, accelerate lead conversion, strengthen value proposition, and support customer retention.
Role responsibilities:
Demand Generation & Digital Transformation: Manage digital platforms (web, e-commerce, portals, automation, HighSpot), including content, sales plays, and performance analytics.
Brand: Define positioning, messaging,



and go-to-market narratives to drive engagement, lead generation, conversion, and sales enablement.
Commercial Enablement: Develop digital and physical sales tools such as webinars, demos, video selling, email campaigns, and podcasts.
Lead Management & CRM: Oversee lead nurturing and CRM integration using MS Dynamics 365 and Marketo to ensure timely follow-up and reporting.
Performance & Budget: Define KPIs, track ROI, and provide actionable insights and recommendations to management.
Minimum Qualifications:
3+ years of experience in digital customer acquisition and virtual selling, including sales campaign strategy, planning, execution, and best practices.
Proficiency in Microsoft Office and Power BI.
Proficiency (2+ years) with marketing automation platforms (e.g., Marketo).
Desktop publishing skills with proficiency in Adobe Creative Suite.
Proficiency (2+ years) with CRM systems (e.g., Microsoft Dyna

📌 Digital & Content Marketing Specialist (Aguascalientes)
🏢 Donaldson
📍 Aguascalientes