PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member.
- This same purpose and mindset are at the heart of the Marketplace Development Team who is responsible for supporting in shaping the future of the country Marketplace by creating a connected, consumer -centric ecosystem that drives profitable growth across Retail and Wholesale channels.
- This team translates consumer insights into actionable strategies that elevate the Consumer Journey, the Consumer Experience, and integrate digital and physical touchpoints to deliver sustainable, long -term business impact. They lead insight -driven projects, driving innovation, and ensuring alignment with the brand strategy to deliver consistent, premium, and high -impact experiences across all channels.





KEY RESPONSIBILITIES
- Support market performance tracking and reporting by consolidating sell-out data across Retail and Wholesale channels, coordinating with external agencies, and developing insight-driven analyses to inform local business decisions and actions.
- Support the development and activation of key trading zones and marketplace ecosystems by providing differentiated channel insights, performance data, and actionable recommendations to the Channel Planning and Channel Activation teams.
- Implement trading zone strategies in close collaboration with Country Channel Planning, Channel Activation, and Visual Merchandising teams, ensuring effective execution across priority locations to strengthen brand visibility, consumer engagement, and commercial impact.
- Coordinate Country Marketplace ecosystem development initiatives, ensuring alignment across Wholesale, Retail, Franchise, an

📌 Omnichannel Marketplace Development Manager (Ciudad de México)
🏢 Adidas
📍 Ciudad de México