Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.
- Main Responsibilities
- Support the execution of action plans in alignment with strategic objectives.
- Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
- Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
- Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
- Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
- Follow up on Promotional materials deliveries and field execution.
- Generate insights from market analysis.
- Core Competencies
- Commitment and accountability.
- Teamwork and cross-functional collaboration.
- Proactive and effective communication.
- Analytical and critical thinking.
- Creativity and problem-solving mindset.
- Learning agility and adaptability in a dynamic environment.
- Compliance culture
- Key Performance Indicators (KPIs)
- Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
- Digital Reach: Website traffic growth, social media impressions.
- ROI: Return on Investment for marketing campaigns.
- Lead Generation: Number of qualified leads generated through digital channels.
- Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
- Data Accuracy: Precision in reporting and forecasting.
- Organizational Relationships
Collaborates with: Category Lead, Country Brand Lead, Brand Managers, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads, Internal and External Communications team, as well as Colab and other
📌 Vaccines Marketing Analyst (Ciudad de México)
🏢 Pfizer
📍 Ciudad de México
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