Essential Duties and Responsibilities - _(Key Activities)_- Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, paid social, and more traditional media such as television.- Perform hands-on analyses on large volumes of media and campaign level data.- Maintain relationships and develop a strong working knowledge of all the business functional areas’ objectives in order to ensure accurate translation of client requirements into technical specifications and reporting.- Interpret data and analyze results to generate insights.- Develop presentations to partners & stakeholders both inside & outside the department to report findings, interpret the data analysis, and make recommendations based on results.- Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting results,
etc.- Conduct and analyze controlled media tests to better understand ROI of various marketing tactics.-
- Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.- Consult with relevant business functional areas to establish analytical support objectives.- Develop data extracts using SQL and ensure requirements are developed in accordance with specified business and technical requirements.- Use campaign management, data mining software, forecasting models and statistical/computational models to achieve analytical objectives such as maximizing response and the guest experience while minimizing cost.- Make recommendations for enhancements to relevant databases from an information needs perspective including internal and external data sources._REQUIRED QUALIFICATIONS_
Education -
- Bachelor's in a relevant field of work in business, economics, or
📌 Media Effectiveness Manager (Guadalajara)
🏢 Intercontinental Hotels Group
📍 Guadalajara
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